Audimeter Study guides, Class notes & Summaries

developing the media plan: 1. media objectives 2. target audience 3. media types to be used and allocation 4. media vehicles to be used and allocation 5. media scheduling media objectives= statements about what the media portion of your ad campaign will accomplish focusing on reach and frequency reach= the # of different people or households exposed to any advertising schedule during a given time period frequency= the # of times an advertising message reaches the sam...

These are effective class notes on the course of Acoustics & Sound. Guaranteed to help you get a good grade on that upcoming quiz/ test. Overall helpful for basic knowledge on Physics and Acoustics.