And sponsorships Study guides, Class notes & Summaries
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DMI Pro Exam ALL ANSWERS 100% CORRECT SPRING FALL-2023/24 EDITION GUARANTEED GRADE A+
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Inbound Marketing 
Pull Strategy, closely aligned with digital marketing, attracts leads by providing helpful content 
Outbound Marketing 
Associated with traditional and digital marketing, uses volume and repetition to spread word of existence, push strategy 
Owned Media Example 
Blog, Website, Social Media Account, 
Paid Media Example 
Display Ads, Social Media, Retargeting 
Earned Media Example 
Word of mouth promotion, reviews, and mentions 
Direct Marketing 
Mailings and brochures, flyers, ...
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LCR4803 PORTFOLIO SUPPLEMENTARY EXAMINATION.
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LCR4803 PORTFOLIO SUPPLEMENTARY 
EXAMINATION. 
PORTFOLIO SUPPLEMENTARY EXAMINATION 
Media Law 
LCR4803 
Aamirah Jano 
 
Date: 11th February 2022 
1 
ACADEMIC HONESTY DECLARATION 
1. I understand what academic dishonesty entails and am aware of Unisa’s 
policies in this regard. 
2. I declare that this assignment is my own, original work. Where I have used 
someone else’s work, I have indicated this by using the prescribed style of 
referencing. Every contribution to, and quotation in, this as...
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MKTG 301 PSU Exam 3 (100% Verified Answers)
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Promotion Mix correct answers The specific blend of promotion tools that the company uses to persuasively communicate customer value and build customer relationships. (How you convey your message) 
 
Promotion Mix parts (5) correct answers 1. Advertising 
2. Sales promotion 
3. Personal selling 
4. Public relations 
5. Direct marketing 
 
Advertising correct answers Any paid form of non-personal presentation and promotions of ideas, goods, or services by identified sponsor 
 
Sales promotion cor...
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MKT304 FE Exam Actual Questions and Answers 2024/2025 Solved 100%
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MKT304 FE Exam Actual Questions and 
Answers 2024/2025 Solved 100% 
24. Marketing planning and reward systems may lead to an increase in the use of sales 
promotion because sales promotions encourage: 
a. marketing managers not to use promotions to help get orders from retailers. 
b. managers to use advertising to build brand equity. 
c. long-term increased sales of the companies. 
d. the use of price-oriented promotions to generate short-term sales. 
e. managers to use consumer-oriented sales p...
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ADV 318J Exam 1 (Wilcox) 2023 with 100% correct answers
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mobile marketing correct answersthe new world of advertising and IBP; funnels consumers to retail sites and online shopping and purchasing 
 
advertising correct answers-a communications process/identified source using paid media to reach a selected audience with a persuasive message 
Criteria: 
-paid for 
-delivered via mass media 
-attempting persuasion 
*does not include PSAs (noncommercial) 
 
Integrated Brand Promotion correct answersprocess of using a wide range of promotional tools that w...
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Comprehensive notes on Advertising Promotion and Other Aspects of Integrated Marketing Communications from chapters 1-23
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The document presents a comprehensive TEST BANK for Advertising Promotion and Other Aspects of Integrated Marketing Communications," 9th Edition, authored by Terence A. Shimp and J. Craig Andrews. Divided into five parts, it covers a wide range of topics in Integrated Marketing Communications (I.M.C.). Part I introduces I.M.C. and explores brand equity, accountability, adoption, naming, and ethical considerations. Part II delves into fundamental I.M.C. planning, including segmentation, targeting...
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SM 370 Sport Finance Exam 1 Questions & Answers Already Passed!!
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New trend in global sports - Answer--Sports Market in North America will grow. (71.1 B in 2018 to 83.1 B 
in 2023) 
-Revenue Sources 
-Gambling 
-New stadiums 
Four Major Revenue Sources - Answer-1.) Media rights 
2.) Gate Revenue 
3.) Sponsorship 
4.) Merchandising 
Sports gambling industry - Answer--The sport gambling industry has been transformed and is the most 
significant catalyst shaping today's sports market 
Facility Capital Funding/Financing - Answer--The industry is reaching the end ...
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DMI Quiz Answers || with 100% Accurate Solutions
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Introduction to Digital Marketing correct answers exam section 1 
 
Outbound Characteristics correct answers Push strategy 
Uses volume and repetition to spread word of existence 
Associated with traditional and digital marketing 
 
Inbound Characteristics correct answers Pull strategy 
Attracts leads by providing helpful content 
Closely aligned with digital marketing 
 
Owned Media correct answers website, blog, social media account 
 
Paid Media correct answers retargeting, display ads, socia...
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WGU C201 Business Acumen Chapter 11, 12, 13: Marketing Already Passed
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WGU C201 Business Acumen Chapter 11, 12, 13: Marketing Already Passed Marketing The process for discovering unmet customer needs, researching potential markets, producing goods or services to satisfy targeted customers, promoting, pricing, and distributing. The organizational function and set of processes for creating, communicating and delivering value to customers, managing customer relations, advocates ideas or viewpoints and educating others. 
How does marketing create utility? Creates time,...
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DMI Pro Exam || All Answered Correctly
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Inbound Marketing correct answers Pull Strategy, closely aligned with digital marketing, attracts leads by providing helpful content 
 
Outbound Marketing correct answers Associated with traditional and digital marketing, uses volume and repetition to spread word of existence, push strategy 
 
Owned Media Example correct answers Blog, Website, Social Media Account, 
 
Paid Media Example correct answers Display Ads, Social Media, Retargeting 
 
Earned Media Example correct answers Word of mouth p...
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