Adv 318j exam 1 wilcox Study guides, Class notes & Summaries

ADV 318J EXAM 1 (Wilcox) | INCLUDES 4 LECTURES, TEXTBOOK (Ch. 1, 3, 4, 18), HISTORY OF ADVERTISING VIDEO, CIGARETTE ADVERTISING VIDEO| PASSED!!

ADV 318J Exam 1 (Wilcox) 100% Correct Answers | Verified | Latest 2024 Version

ADV 318J Exam 1 (Wilcox) 100% Correct Answers | Verified | Latest 2024 Version

the research studies presented in class supported the general notion that cigarette advertising: - was important to brand preference and was not related to overall increases in consumption most people in the US say they like advertising because - advertising is fun, it helps them with product information, it supports the media they use advertising has been proven of manipulating consumers by "inventing desires" for products they wouldn't want or need otherwise - false advertising stimul...

mobile marketing correct answersthe new world of advertising and IBP; funnels consumers to retail sites and online shopping and purchasing advertising correct answers-a communications process/identified source using paid media to reach a selected audience with a persuasive message Criteria: -paid for -delivered via mass media -attempting persuasion *does not include PSAs (noncommercial) Integrated Brand Promotion correct answersprocess of using a wide range of promotional tools that w...

the research studies presented in class supported the general notion that cigarette advertising: correct answerswas important to brand preference and was not related to overall increases in consumption most people in the US say they like advertising because correct answersadvertising is fun, it helps them with product information, it supports the media they use advertising has been proven of manipulating consumers by "inventing desires" for products they wouldn't want or need otherwise ...

the research studies presented in class supported the general notion that cigarette advertising: - was important to brand preference and was not related to overall increases in consumption most people in the US say they like advertising because - advertising is fun, it helps them with product information, it supports the media they use advertising has been proven of manipulating consumers by "inventing desires" for products they wouldn't want or need otherwise - false advertising stimul...

(T/F) Advertising is a product of modern times and modern media correct answersTrue Advertising came into being because of these four major factors: correct answers1) The rise of capitalism 2) The Industrial Revolution 3) The Emergence of Modern Branding 4) The rise of modern mass media (T/F) One of the tools used to stimulate demand is advertising correct answersTrue The Industrial Revolution correct answersA major change in Western society beginning in the mid-18th century an...

Pros of advertising correct answers1) Advertising informs 2) The economic effects of advertising lower the cost of products 3) Advertising addresses a wide variety of basic human needs 4) Advertising only reflects society's priorities 5) Advertisers are showing much more sensitivity 6) Advertising is a source of fulfillment and liberation 7) Advertising is Democratic art 8) Advertising fosters a diverse and affordable mass media (T/F) An argument in support of advert...

The research studies presented in class supported the general notion that cigarette advertising: correct answersa.) Was important to brand performance b.) Was not related to overall increases in consumption Most people in the US say they like advertising because... correct answersa.) Advertising can be fun b.) It helps w/ product information c.) It supports the media they use Advertising has been proven of manipulating consumers by "inventing desires." correct answersFalse - advertis...