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Models for strategic marketing
Class notes • 4
pages
• 2022
Learning objectives

-	You are able to regonise & define relevant strategic marketing options

o	How to grow business & where to compete

-	You are able to explain them meaning of the most relevant strategy models

o	Ansoff

o	Porter

o	Treacy & Wiersema

o	BCG

o	Ge/McKinsey (MABA)

-	You know some advantages & disadvantages of the different models

-	Understand the basics of a GTM strategy (not exam material)
Models for strategic marketing
Last document update:
ago
Learning objectives

-	You are able to regonise & define relevant strategic marketing options

o	How to grow business & where to compete

-	You are able to explain them meaning of the most relevant strategy models

o	Ansoff

o	Porter

o	Treacy & Wiersema

o	BCG

o	Ge/McKinsey (MABA)

-	You know some advantages & disadvantages of the different models

-	Understand the basics of a GTM strategy (not exam material)
Summary Joris Leeman Export planning 2nd edition. Contains chapter 4, 9, 10 and 11 completely. Very clear summary including figures and tables from the book. In combination with other summaries on stuvia you do not need a book if you buy it!
Export planning J. Leeman chapter 4-9-10-11
Last document update:
ago
Summary Joris Leeman Export planning 2nd edition. Contains chapter 4, 9, 10 and 11 completely. Very clear summary including figures and tables from the book. In combination with other summaries on stuvia you do not need a book if you buy it!
This is a summary general chemistry. This covers the following topics: basic chemistry, basic food chemistry, lipids, proteins, carbohydrates, abstract portions of the book about food and cooking by Harold McGee
Summary Chemistry - Food and Cooking Harold McGee
Last document update:
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This is a summary general chemistry. This covers the following topics: basic chemistry, basic food chemistry, lipids, proteins, carbohydrates, abstract portions of the book about food and cooking by Harold McGee
This is my specification of grapes. Especially the composition of grapes has taken a lot of time. This includes the chemical composition, physical characteristics, physical / chemical characteristics, etc.
This is my specification of grapes. Especially the composition of grapes has taken a lot of time. This includes the chemical composition, physical characteristics, physical / chemical characteristics, etc.
This is a summary that I made for the examination of consumer behavior. All the important matter of the lessons from the book back here. All terms are printed in red.
Block 1 year 1 consumer behavior summary
Last document update:
ago
This is a summary that I made for the examination of consumer behavior. All the important matter of the lessons from the book back here. All terms are printed in red.