Jean-Claude Usunier Study guides, Class notes & Summaries

A summary of the book: Usunier, Jean-Claude and Julie Anne Lee (2013), Marketing Across Cultures, Sixth Edition, Pearson Education: Harlow, England

This document contains a summary of the 4th edition of Marketing Across Culture and the most important parts of the lectures, I've been to quite a lot of them, really. I matched the chapters with the lectures. I summarised the pdf file that I found online, which is not that different from the 6th edition. The file contains quite a lot of visuals and is not too long.

Samenvatting van het boek 'Marketing Across Cultures |Jean-Claude Usunier & Julie Anne Lee''. De samenvatting bevat de hoofdstukken: 1.2 t/m 1.4, 2.1 t/m 2.4, 3.1 t/m 3.3, 4.1 t/m 4.3, 5.1 5.2, 6.2 t/m 6.5, 8.3 8.4, 9.1 t/m 9.4, 10.1 t/m 10.3, 11.1 t/m 11.4, 12.1 12.2, 13.1 13.2, 14.2 t/m 14.5.

Summary of the exam in the second year of University of Applied Sciences Windesheim. The following chapters have been summarized: 1.2-1.4, 2.1-2.4, 3.1-3.3, 4.1-4.3, 5.1-5.2, 6.2-6.5, 8.3-8.4, 9.1-9.4, 10.1-10.3, 11.1-11.4, 11.1-12.2, 13.0+13.2-13.3, 14.2-14.5