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Summary Marketing Communication
- Summary • 27 pages • 2017
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Summary of the complete book of Marketing Communication: De Pelsmacker, P., Geuens, M., and Van den Bergh, J. (2013). Marketing communications: A European perspective. 5th Ed. Pearson Education
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Marketing Communication 2016/2017: Summary Book chapters [My exam grade: 8]
- Summary • 16 pages • 2017
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Marketing Communications 2016/2017: Summary of Handbook Pelsmacker et al. (chapter 5, 6, 8, 9)
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Marketing communications
- Summary • 105 pages • 2012
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Marketing is a useful book for students. This book gives a comprehensive overview of marketing. The book covers all aspects of the communications, including advertising, public relations, sponsorship, sales promotion, direct marketing.
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