Macinnis Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about Macinnis? On this page you'll find 147 study documents about Macinnis.
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Summary Consumer Behavior - Hoyer, MacInnis, Pieters - Chapter 1-10 17 | 7th edition [211581]2023
- Package deal • 4 items • 2023
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consumer behavior - -the acquisition, consumption, and disposition of goods, services, time, and ideas by (human) decision making units

-CB involves... - -more than just products

more than just buying: 
acquisition
usage
disposing 

dynamic process

many people

-consumer roles - -info gatherer, influencer, decision maker, and user

-market segme
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Summary Book Marketing for Premaster
- Summary • 88 pages • 2022
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Summary of all chapters in the book that need to be read.
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Summary Consumer Behavior seventh edition (chapter 1 to 14) - Marketing for Pre-Master
- Summary • 69 pages • 2020
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Summary Consumer Behavior seventh edition (chapter 1 to 14) - Marketing for Pre-Master. Extensive summary with examples! Author: Wayne D. Hoyer. ISBN-13: 978-1-305-50727-2
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Samenvatting H1 - H6 Consumer Behavior - Marketing for Pre-master
- Summary • 69 pages • 2024
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Samenvatting voor het vak 'Marketing for Pre-master' voor de Pre-master TISEM bij Tilburg University. 
 
Samenvatting H1 - H6 
H1 : Understanding consumer behavior 
H2 : The psychological core 
H3 : Exposure, attention, perception and consumer behavior 
H4: Prior knowledge long-term memory 
H5: Attitudes based on high-effort 
H6: Attitudes based on low-effort
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Summary of Consumer Behavior Chapters 1 to 14
- Summary • 48 pages • 2024
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This is a summary of all the necessary chapters (1 to 14) of the Consumer & Marketing course for the book Consumer Behavior (8th edition).
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Summary between test 2 consumer and marketing
- Summary • 35 pages • 2024
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It is a summary of the book consumer behavior chapters 7 to 13, which is the material for intermediate test 2 of consumer and behavior. A glossary is attached at the back.
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Summary Mandatory Chapters Consumer Behaviour for Marketing for Premaster (Tilburg University)
- Summary • 97 pages • 2020
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This summary contains all information of the mandatory/relevant chapters of the book Consumer Behaviour (7th edition), for the course ''Marketing for Premaster'' at Tilburg University. Note: This summary was created as preparation for the exam in 2019! The chapters included are: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14.
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Summary Marketing - Premaster TiSEM
- Summary • 30 pages • 2020
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This is a summary of the Marketing course during the premaster Marketing Management. I follows the premaster in 2019/2020. So this summary is one year old. The summary consists al the lectures given during the premaster.
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Summary Marketing Pre-Master
- Summary • 100 pages • 2022
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This summary is made in the chronological order of the book. With the lectures integrated into it. Throughout the summary, it is made clear what the order was of the marketing lectures. Whenever something is discussed but not explained it was made clear by the Professor that this was not important.
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Decision making in marketing summary IBA
- Summary • 85 pages • 2020
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This is a summary for the full course of decision making in marketing (DMM), for second year IBA students in Tilburg University. It is very detailed, with graphs and images to make learning it much easier. With this summary, everything regarding the course is covered.
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