Bronis Verhage Study guides, Class notes & Summaries

People & Business Management aan Zuyd Hogeschool Commerciele economie

This is a summary of Online Marketing and Communication in block 4. The summary includes all the chapters you need to learn for the exam.

Complete summary for the course of introduction to marketing. It includes a summary of each course given in class and information on the chapters from B. Verhage, Marketing fundamentals, Wolters-Noordhoff, first edition 2010.

Summary Online Marketing and Communications 1, chapters 1, 2, 6, 7, 9, 10, 12, 13

This summary is made out of one chapter. Chapter 9 from the Verhage book Marketing Fundamentals. This summary is in English. It can be used for the subject communication or marketing.

Summary of the first year module Online Marketing & Communication (OMC). Chapter 1, 2, 6, 7, 9, 12 and 13 of the book Marketing Fundamentals.

Short summary of the first year module Online Marketing & Communication. All important factors are explained shortly.

Comprehensive summary of Chapter 3 of the book Marketing Fundamentals. This chapter contains four sections that have been summarised in detail: the marketing environment, mesoenvironment, macroenvironment, marketing ethics and social responsibility.

Comprehensive summary of the book 'Marketing fundamentals' 3rd edition, Chapter 1 contains 6 paragraphs which are also summarized in this summary: the meaning of marketing, levels of marketing systems, development of the marketing mindset, the marketing concept, tasks of marketing in a company, marketing applications and preview of the text.