Marketing loyalty Study guides, Class notes & Summaries
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IB Business and Management SL and HL definitions 2023
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IB Business and Management SL and HL 
definitions 2023 
above-the-line promotion - Answer-a form of promotion that is undertaken by a business 
by paying for communication with consumers, e.g. advertising 
acid test ratio - Answer-liquid assets - current liabilities 
accountability - Answer-the obligation of an individual to account for his or her activities 
and to disclose results in a transparent way 
adverse variance - Answer-exists when the difference between the budgeted and actual 
fi...
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ETS Major Field Test (Practice Test) Bachelor's Degree in Business practice exam with 100% correct answers
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The common characteristic possessed by all assets is 
Future economic benefit 
 
 
 
Which Foreign Direct Investment (FDI) attempts to acquire particular resources at a lower real cost than could be obtained in the home country? 
Resource-seeking FDI 
 
 
 
 
Brainpower 
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Under the Uniform Commercial Code (UCC) statute of frauds, which of the following terms must be included in writing...
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DECA Marketing Performance Indicators Questions and Answers Graded A
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DECA Marketing Performance Indicators Questions and Answers Graded A Explain the concept of market and market identification. A market is a group of consumers who have a common interest, need or want of a given good or service. This group of consumers also must be able to purchase the product. Identifying a market is an important activity in marketing as products will not appeal to everyone. Marketers identify markets' common interests by classifying consumer's demographic, geographic and psyc...
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Test Bank Marketing Management, 3rd Edition Greg Marshall Mark Johnston
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Test Bank Marketing Management, 3rd Edition Greg Marshall Mark Johnston Contemporary Marketing 3rd Edition – Test Bank Chapter 1—Marketing: The Art and Science of Satisfying Customers MULTIPLE CHOICE 1. What utility does Cannondale create when the company combines aluminum and other components in the production of bicycles? a. ownership utility b. form utility c. place utility d. time utility REF: 5 NOT: AACSB Reflective Thinking | TB&E Model Marketing Plan 2. When you purchase concert ticke...
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BSM2601 Assignment 6 (COMPLETE ANSWERS) Semester 1 2023
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BSM2601 Assignment 6 (COMPLETE ANSWERS) Semester 1 2023 100% TRUSTED workings, explanations and solutions. For assistance call or whatsapp us on +25477 954 0132 . 
What is MTN's response to the allegations of collaboration with the government in Eswatini? a. Denial of any involvement b. Political impartiality c. Support for opposition activists d. Subscription to political parties Clear my choice ◄ Assessment 5 Jump to... Lesson 1 ► Dashboard / My courses / BSM2601-23-S1 / WELCOME TO MO...
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MGT 103 BATES MIDTERM questions and answers 100% correct
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MGT 103 BATES MIDTERM questions and answers 100% correct 
marketing 
started production based; engineers 
the activity, set of institutions, and processes for creating, communicating, deliver- ing, and exchanging offerings that have value for customers, clients, partners, and society at large 
 
 
 
Eras of marketing 
1. production 
2. sales era 
3. marketing concept era 
4. customer relationship era 
 
 
 
need 
precedes a want; underlying necessity 
-basic physical and psychological needs 
 
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MGT 6311 Midterm Questions And Answers 2022/2023
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Shift in marketing mix - Answer- Reach, effectiveness, and efficiency 
 
goal of marketing - Answer- to create a product/service that sells 
 
GOST hierarchy - Answer- Goals, Objectives(specific metrics), Strategies, tactics aka hierarchy towards achieving goals 
 
5 C's - Answer- Customer, competitors, collaborators, company, context 
 
Customer marketing model - Answer- Awareness 
Interest/Engagement 
Acquisition 
Customer Segmentation 
Customer Retention 
Support/Advocacy 
 
RFM - Answer- re...
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WGU D099 Sales Management(2023)Solved 100% Correct!!
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WGU D099 Sales Management(2023)Solved 100% Correct!!
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Marketing Management 3rd Edition Marshall Test Bank
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Contemporary Marketing 3rd Edition – Test Bank Chapter 1—Marketing: The Art and Science of Satisfying Customers MULTIPLE CHOICE 1. What utility does Cannondale create when the company combines aluminum and other components in the production of bicycles? a. ownership utility b. form utility c. place utility d. time utility REF: 5 NOT: AACSB Reflective Thinking | TB&E Model Marketing Plan 2. When you purchase concert tickets over the Internet, which of the following utilities is NOT created? a...
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SSI ITC Final Exam Questions with 100% Correct Answers 2023.
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SSI ITC Final Exam Questions with 100% Correct Answers 2023. 
Developing the SSI Network benefits dive centers by: 
A. increasing communication between dive centers and resorts 
B. only increasing the flow of new divers to resorts 
C. decreasing communication between dive centers and resorts 
D. only increasing the flow of new divers to centers - Correct Answer-A. increasing 
communication between dive centers and resorts 
An SSI Professional must ____ to maintain active status. 
A. complete the...
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