Consumer behavior Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about Consumer behavior? On this page you'll find 5020 study documents about Consumer behavior.
Page 4 out of 5.020 results
Sort by
-
Test Bank for CB 9th Edition by Barry J. Babin
- Exam (elaborations) • 1117 pages • 2022
-
- $35.99
- 10x sold
- + learn more
Test Bank for CB 9th Edition by Barry J. Babin, Eric Harris. ISBN-13: 8205 
 
Full Chapters test bank includes Multiple Choice questions with answers, True False. 
 
Contents 
Chapter 1: What Is CB and Why Should I Care? 
1-1: Consumption and Consumer Behavior 
1-2: The Ways in Which Consumers Are Treated 
1-3: The CB Field’s Role in Business, Society, and for Consumers 
1-4: Different Approaches to Studying Consumer Behavior 
1-5: Consumer Behavior Is Dynamic 
Chapter 2: Value and the Consume...
-
Consumer Behavior and Marketing Action Summary
- Summary • 31 pages • 2023
-
- $9.90
- 2x sold
- + learn more
Summary of the lectures, learning objective and learning objective answers from Consumer Behavior and Marketing Action (CM2062) course at Erasmus University Rotterdam.
-
Test Bank for Contemporary Marketing, 19th Edition by Louis E. Boone
- Exam (elaborations) • 637 pages • 2023
-
- $39.49
- 3x sold
- + learn more
Test Bank for Contemporary Marketing 19e 19th Edition by Louis E. Boone, David L. Kurtz. Full Chapters test bank are included - Chapter 1 to 18 
 
Part I: DESIGNING CUSTOMER-ORIENTED MARKETING STRATEGIES. 
1. Marketing: The Art and Science of Satisfying Customers. 
2. Strategic Planning in Contemporary Marketing. 
3. The Marketing Environment, Ethics, and Social Responsibility. 
4. E-Business: Managing the Customer Experience. 
5. Social Media: Living in the Connected World. 
Part II: UNDERSTAN...
-
Consumer Behavior Buying, Having and Being 13 Edition by Michael R. Solomon |2024|
- Exam (elaborations) • 645 pages • 2023
- Available in package deal
-
- $17.97
- + learn more
Consumer Behavior Buying, Having and Being 13 Edition by Michael R. Solomon 2024 
Consumer Behavior Buying, Having and Being by Michael R. Solomon 13 Edition 
Test Bank + Summary For Consumer Behavior Buying, Having and Being 13 Edition by Michael R. Solomon 2024
-
MSc UvA Business Administration - Consumer Behaviour (6314M0159Y) [LECTURES & KNOWLEDGE CLIPS]
- Summary • 61 pages • 2024
-
- $5.56
- 1x sold
- + learn more
Notes of all the compulsory lectures and knowledge clips of the course Consumer Behaviour/Consumer Behavior, (6314M0159Y). This is a mandatory course for both tracks, Digital Marketing and Consumer Marketing. Both are specialisation tracks of the MSc Business Administration at University of Amsterdam (UvA). 
 
Includes all the weeks: 1) the psychological core, 2) consumer (ir)rationality, 3) affective and emotional consumer reactions, 4) social influence, 5) consumers and marketing for a 'bette...
As you read this, a fellow student has made another $4.70
-
Full Summary Book Consumer Behavior Buying Having Being 14th Edition by Solomon M.R. |2024|
- Exam (elaborations) • 72 pages • 2023
- Available in package deal
-
- $17.00
- + learn more
Full Summary Book Consumer Behavior Buying Having Being 14th Edition by Solomon M.R. 2024 
Full Summary Book Consumer Behavior Buying Having Being by Solomon M.R. 2024
-
Test Bank For Consumer Behavior Buying, Having, Being, 14th Edition by Michael R. Solomon, Cristel Antonia Russell Chapter 1-14
- Exam (elaborations) • 374 pages • 2024
-
- $17.49
- + learn more
Test Bank For Consumer Behavior Buying, Having, Being, 14th Edition by Michael R. Solomon, Cristel Antonia Russell Chapter 1-14
-
Consumer Behavior, Hoyer - Exam Preparation Test Bank (Downloadable Doc)
- Exam (elaborations) • 405 pages • 2022
-
- $28.48
- 3x sold
- + learn more
Description: 
 
Test Bank for Consumer Behavior, Hoyer, 7e prepares you efficiently for your upcoming exams. It contains practice test questions tailored for your textbook. Consumer Behavior, Hoyer, 7e Test bank allow you to access quizzes and multiple choice questions written specifically for your course. 
 
The test bank will most likely cover the entire textbook. Thus, you will get exams for each chapter in the book. 
 
 
You can still take advatange of the test bank even though you are usi...
-
Test Bank for Retailing Management, 11th Edition by Michael Levy
- Exam (elaborations) • 420 pages • 2023
-
- $39.99
- 3x sold
- + learn more
Test Bank for Retailing Management 11e 11th Edition by Michael Levy, Barton Weitz and Dhruv Grewal. Full Chapters test bank included (Ch 1 to 18) 
 
SECTION I: THE WORLD OF RETAILING 
Chapter 1: Introduction to the World of Retailing 
Chapter 2: Types of Retailers 
Chapter 3: Digital Retailing 
Chapter 4: Multichannel and Omnichannel Retailing 
Chapter 5: Consumer Behavior 
 
SECTION II: RETAILING STRATEGY 
Chapter 6: Retail Market Strategy 
Chapter 7: Financial Strategy 
Chapter 8: Ret...
-
Consumer Behavior 8th Edition by Wayne, Deborah MacInnis INSTRUCTOR MANUAL
- Exam (elaborations) • 302 pages • 2024
-
- $33.40
- + learn more
INSTRUCTOR MANUAL Consumer Behavior 8th Edition by Wayne D. Hoyer, Deborah J. MacInnis and Rik Pieters 
TABLE OF CONTENTS 
Chapter 01— Understanding Consumer Behavior 
Chapter 02— Motivation, Ability, and Opportunity 
Chapter 03— Exposure, Attention, Perception, and Comprehension 
Chapter 04— Memory and Knowledge 
Chapter 05— Attitudes Based on High Effort 
Chapter 06— Attitudes Based on Low Effort 
Chapter 07— Problem Recognition and Information Search 
Chapter 08— Judgment and ...
How did he do that? By selling his study resources on Stuvia. Try it yourself! Discover all about earning on Stuvia