Consumer be Study guides, Class notes & Summaries

Summary of all lectures of the consumer behavior course. Studies mentioned are elaborately explained!

This is an overview (in table form) of all the key terms (with explanations) and most important concepts of Chapters 1-10 + 17 from the book 'Consumer Behavior' by Hoyer, Macinnes, and Pieters (7th edition), used for the course Consumer Behaviour 2023/2024 (Radboud University).

CB Study Guide for Final Exam Test is comprehensive but mostly from Chapters 9-16 Why is value important to shoppers?  Value is what consumers ultimately pursue, because valuable actions address motivations that manifest themselves in needs and desires. Value captures how much gratification a consumer receives from consumption. Compare hedonic and utilitarian value. o Utilitarian Value-  Derived from a product that helps the consumer solve problems and accomplish tasks that are a ...

TEST BANK for Consumer Behaviour: Canadian Edition 2019 by Tatiana Levit, Isabelle Szmigin, and Maria Piacentini . ISBN-10 ‏: ‎5. 12 Chapters. (Complete Download). TABLE OF CONTENTS CHAPTER 1 Introduction to Consumer Behaviour and the History of Consumption Page : 14 CHAPTER 2 Contemporary Perspectives on Consumer Behaviour Page : 27 CHAPTER 3 The Perceptual Process Page : 40 CHAPTER 4 Learning and Memory Page : 53 CHAPTER 5 Personality, Self, and Motivation Page : 66 CHAPTER 6 Attit...

Test Bank For Consumer Behavior: Buying, Having, Being 13th Edition All Chapters

Samenvatting van de lessen consumer behavior 2022-2023. Het is opgebouwd uit eigen notities en de slides. Ook de 2 gastcolleges zijn erin verwerkt. Het vak wordt gedoceerd door prof Barbara Biers and Dr Clara Cutello. Indien je me op Facebook stuurt "Stef Bertels" kan je het aankopen voor 4euro maar.

Notes of all the compulsory lectures and knowledge clips of the course Consumer Behaviour/Consumer Behavior, (6314M0159Y). This is a mandatory course for both tracks, Digital Marketing and Consumer Marketing. Both are specialisation tracks of the MSc Business Administration at University of Amsterdam (UvA). Includes all the weeks: 1) the psychological core, 2) consumer (ir)rationality, 3) affective and emotional consumer reactions, 4) social influence, 5) consumers and marketing for a 'bette...

Consumer Behavior, 7e Wayne Hoyer, Deborah MacInnis, Rik Pieters (Test Bank) Consumer Behavior, 7e Wayne Hoyer, Deborah MacInnis, Rik Pieters (Test Bank)