Unsought product Study guides, Class notes & Summaries

MKTG 3321 Jeffrey P. Wallman Spring 2024 Final Exam Already Graded A Marketing It's about exchanging values, money counts in value but not the most important thing First principles: Build relationships - By listening to customers Keep your customers - By managing relationships Develop innovative exchanges - By changing the rules Make smart deals - By weighing the pros and cons Create winning strategies - By positioning with strength Characteristics of tomorrow's markets: Cu...

Mktg Again 3340 Final Exam Study Questions 2024. 4 main classes of consumer products (Ch 10) and why it's important - correct answer 1 convenience (purchases frequently, conveniently, minimal effort) 2 shopping (compares alternatives on criteria like price and #) 3 specialties (makes special effort to search out and buy) 4 unsought (knows ab but does not initially want) important cuz the classification affects which products consumers buy and the mktg strategies used Difference ...

MKTG 396Introduction to Marketing Sample Final Examination Questions And Answers All Verified Read each question carefully and decide which of the choices best answers the question or completes the statement. Each question is worth 2 marks. 1. Though often criticized, the selling concept is particularly appropriate and effective with which of the following types of products? a. convenience b. shopping c. specialty d. unsought e. demarketed 2. A company has four choices when it comes t...

BA 303 Exam #2 Practice Questions and Answers 100% Pass Product - Correct Answer ️️ -The set of features, functions, and benefits that customers purchase. May consist of a combination of tangible and intangible attributes. Marketers think in terms of planning product on three levels: - Correct Answer ️️ -- Core Product -Tangible Product -Augmented Product Core Product - Correct Answer ️️ -The primary purpose of the product. Why the customer buys it (ex. Pen for writing). Tan...

product correct answers anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need Service correct answers an activity, benefit, or satisfaction offered for sale that is essentially intangible and does not result in the ownership or anything consumer product correct answers a product bought by final consumers for personal consumption convenience product correct answers a consumer product that customers usually buy frequentl...

Marketing 3010 Exam 3 Questions and Answers Product - CORRECT ️️ Everything favorable/unfavorable a person receives in an exchange. Can be: Tangible, service, idea, or a combo of two or more Starting point of the marketing mix Good-Services Continuum - CORRECT ️️ Pure service (teaching) ------------- Pure good (salt) Most products fall in between these two. Restaurants are an example of being in the middle. 4 types of products - CORRECT ️️ Convenience and Shopping Specialt...

mktg again 3340 Review Practice Questions 2024. 4 main classes of consumer products (Ch 10) and why it's important - correct answer 1 convenience (purchases frequently, conveniently, minimal effort) 2 shopping (compares alternatives on criteria like price and #) 3 specialties (makes special effort to search out and buy) 4 unsought (knows ab but does not initially want) important cuz the classification affects which products consumers buy and the mktg strategies used Difference b...

MKTG Exam 2 Questions and Answers 100% Pass 2024 _____ are goods and services purchased for use either directly or indirectly in the production of other goods and services for resale. a. Impulse goods b. Shopping goods c. Business products d. Unsought products - Answer- Business products Goods and services purchased by the ultimate consumer for personal use are called _____ products. a. business b. primary c. consumer d. secondary - Answer- consumer The determination of whether pen...

MKTG 181 Final Exam Questions and Answers All Correct Products - Answer-goods, service, or idea consisting of tangible and intangible attributes that satisfies consumers' needs in exchange for money or value services - Answer-intangible activities that an organization provides to satisfy consumer needs convivence products - Answer-items purcased frequently, conveniently shopping - Answer-several alternatives on criteria sch as price, quality, or style specialty - Answer-items that ...

AIPMM PMM Product Marketing Manager Certification Exam Questions and Answers 100% Pass Stages of product life - Answer- Conceive Plan Develop Qualify Launch Deliver Retire Stages of the product development process prior to a product being availalable to customers: - Answer- Conceive Plan Develop Qualify Ansoff Expansion Grid - Answer- Market penetration - sell existing products in existing market Product development - sell new products in existing market Market development - sel...