Trade sales promotion Study guides, Class notes & Summaries

Sales Promotion A direct inducement that offers an extra value or incentive for the product to the salesforce, distributors, or the ultimate consumer with the primary objective of creating an immediate sale; acceleration tool designed to speed up the buying process. Consumer Sales Promotion Include sampling, couponing, premiums, contests and sweepstakes, refunds and rebates, bonus packs, price-offs, and event marketing. Trade Sales Promotion Include dealer contests and incent...

MBA MFT Study Guide Latest Update Graded A+ major segmentation variables (4) (1) geographic, (2) demographic, (3) psychographic, (4) behavioral penetrated market set of customers who are buying the company's product target market qualified available market the company decides to pursue available market set of consumers who have interest, income, and access to a particular offer potential market set of consumer with a sufficient level of interest in a market offer corporate...

Psychographic - This market segmenting involves studies of consumers based on their attitudes, lifestyles, and values. Demographic - This market segment refers to statistical data or information concerning a person's age gender income level occupation, etc Behavioral - This type of market segmentation is based on segmenting a market based on segmenting a market based on rate of use, shopping patterns or product benefits Geographic - This market segmentation refers to segmenting as mark...

ARE 136 Ch. 15 Questions and Answers Complete Sales promotion is the use of techniques that create a perception of greater brand value among consumers, the trade, and business buyers, but the techniques can't entail an incentive. a. True b. False False The complex and information-rich tools of IBP can help create brand loyalty and competitive advantage. a. True b. False True One advantage of sales promotions is that the results are simple to measure. a. True b. False True ...

Sales promotions and characteristics - Answer Any incentive that is additional to the basic benefits provided by the brand and temporarily changes its perceived price or value -Short-term oriented -Capable of influencing behavior b/c it offers buyers superior value and can make them feel better about the buying experience Sales promotions examples - Answer Consumer: samples, coupons, premiums, contests, sweepstakes, etc. Trade: buying allowances, push money, advertising allowances, ...

CAA Final Exam Questions and Answers with Complete Solution. Media that offer opportunities for dialogue and two-way conversations between companies and customers, as well as among consumers, are most accurately descnbed as.......... A. intersctive B. engaging C. niche D. addressable E converging - ANSWER A Which of the following most accurately identifies the strength of newspapers and magazines? A. delivering personalized B. creating two-way communication C. delivering information...

MARKETING 351 FINAL CSUF LATEST UPDATE GRADED A+ product life cycle promotional mix the combination of promotional tools—including advertising, public relations, personal selling, sales promotion, and social media—used to reach the target market and fulfill the organization's overall goals promotion Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response AIDA concept and it's appl...

Psychographic - Answer-This market segmenting involves studies of consumers based on their attitudes, lifestyles, and values. Demographic - Answer-This market segment refers to statistical data or information concerning a person's age gender income level occupation, etc Behavioral - Answer-This type of market segmentation is based on segmenting a market based on segmenting a market based on rate of use, shopping patterns or product benefits Geographic - Answer-This market segmentation ref...

Which of the following is a characteristic of debtor-creditor relationships: A. Designed to monitor accounts B. Controlled by industry standards C. Intended to increase competition D. Regulated by various laws - D. Regulated by various laws There are several laws that regulate the use of credit. These laws are intended to guarantee that credit is managed fairly. The laws tend to improve the debtor-creditor relationship because there are rules in place that apply to both parties. De...

SCMN 3710- Exam 1 Questions and Answers Already Passed What external change drivers have had the most impact on the development of global supply chains in the 21st century? Technology Describe the evolution from the physical distribution concept of the 1960s to the integrated logistics concept of the 1980s to the supply chain concept of today. Supply chains are extended enterprises which require managing four flows- products, information, financials (cash), & demand on a collaborati...