Push and pull strategies Study guides, Class notes & Summaries

MARKETING 351 FINAL CSUF LATEST UPDATE GRADED A+ product life cycle promotional mix the combination of promotional tools—including advertising, public relations, personal selling, sales promotion, and social media—used to reach the target market and fulfill the organization's overall goals promotion Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response AIDA concept and it's appl...

Promotional Mix 1) advertising 2) public relations 3) sales promotions 4) personal selling 5) social media promotion Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response promotional strategy a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convince buyers that the products offer competitive advantage advertising mass c...

CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!! Promotional Mix 1) advertising 2) public relations 3) sales promotions 4) personal selling 5) social media promotion Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response promotional strategy a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convin...

Definition of Marketing - correct answer"The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return." Three methods of pricing - correct answer- cost-based pricing: break-even volume = fixed cost/price-variable cost - competitive-based pricing: what others are charging - value-based pricing: based on consumer's perceived value of a product The Four P's - correct answerPlace, Product, Promotion, ...

Which part of the organizing process aids in effective and efficient progress toward planned goals and often results in changes within the organization? Evaluating results What is the result of a company increasing the delegation of authority and the span of control? Increased number of direct reports per manager Which two key elements does an effective organization include? Human interaction, structure Why does a line organizational structure function most effectively in a crisis situation? It ...

Uses of SEO's - correct answer Search Engine Optimization Employs strategies that promote your site up in the ranks of search results. Use of Forms -- CMA, IABS Seller's Disclosure - correct answer IABS-Information about Brokerage services Types of inflation - correct answer Monetary Inflation Demand-pull inflation Cost-Push inflation CMA - correct answer Comparative Market Analysis Determine a reasonable market value for a property Monetary inflation - correct answer excess of money ...

Possession Utility - e.g.) allowing several payment and credit options Depth of Product Line - the store carries a large assortment of each item e.g.) a shoe store that offers running shoes, dress shoes, and children's shoes Limited Service - the store provides some services, such as credit and merchandise return, but not others such as clothing alteration e.g.) General merchandise stores such as Walmart make the customers responsible for shopping, but have salespeople available ...

hareholder (Workplace) An owner of shares in a company. A person who invests in a corporation by buying stock and is a partial owner. Stakeholder (Workplace) Stakeholder is Everyone. Someone other than a stockholder or creditor who potentially has a claim on the cash flows of the firm. A person or organization with an interest in a particular place or issue. Brainpower Read More Previous Play Next Rewind 10 seconds Move forward 10 seconds Unmute 0:00 / 0:00 ...

Identify the four weapon retention survival strategies that are used to enhance the officer's survival and response time to a spontaneous threat: Maintain the reactionary gap, identify threatening body language, develop a pre-determined survival response, maintain psychological control of the subject and the environment. Identify the level of resistance the officer encounters when a subject is attempting to take their weapons: The level should be considered as deadly force and it is im...

SHRM-CP QUESTIONS & ANSWERS 2023/2024 UPDATE | RATED A+ SHRM-CP QUESTIONS & ANSWERS 2023/2024 UPDATE | RATED A+ PESTLE - Answer Political, Economic, Social, Technological, Legal, Environmental Globalization - Answer web of interconnectedness or the movement of people (labor) and knowledge (technology) across borders Foreign Direct Investment (FDI) - Answer the investment of foreign assets into domestic structures, equipment, and organizations Global Remittances - Answer Moni...