Mkt 421 final exam Study guides, Class notes & Summaries

According to the text, marketing means: A. Selling. B. Much more than selling & advertising. C. Producing & selling. D. Advertising. 2) Predicting what types of bicycles different customers will want & deciding which of these customers the business will try to satisfy are activities a firm should do as part of A. A command economy. B. Production. C. Marketing. D. Making goods or performing services. 3) Which of the following statements best describes the modern view of ma...

MKT421 FINAL EXAM 1) According to the text, marketing means: A. Selling. B. Much more than selling and advertising. C. Producing and selling. D. Advertising. 2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is: A. A production activity. B. One of the universal functions of innovation. C. An example of the micro-macro dilemma. D. A part of marketing. 3) Wh...

MKT-421-FINAL-EXAM-Q-A

MKT 421 FINAL EXAM practice exam docs all questions contain correct answers

) BigFizzCo.,a manufacturerofcola-flavored drinks, wants to add packaged fruit juices to its existing product line.BigFizzmustmake somedecisions regardingpackagingand brandingof thefruit juices. These decisions would fall underwhich variableof the marketingmix? 2)Predictingwhat typesofbicycles different customers will wantand decidingwhich of these customers the business will tryto satisfyare activitiesa firmshould do as partof 3)ForTesla,a newfirmthat makes anelectric sportscar,esti...