Facebook campaign Study guides, Class notes & Summaries

What are the benefits of including both traditional and digital marketing activities when creating a marketing campaign? - ANSWER-1. Optimizes for scale and relevance 2. Uses every audience's point of contact When considering entering a new market or cultural community, why is it beneficial to conduct cultural research first? - ANSWER-1. To prevent misconceptions and avoid association with offensive content 2.To adapt the positioning and offer to fit in a global context You are rese...

MGT 6311 Final Exam | Questions with 100% Correct Answers | Latest Update 2024 | Verified What aspects of a video can be optimized for VSEO? - title, thumbnail, meta tags Give some strategies for VSEO - upload new content regularly, encourage engagement via likes, shares, subscriptions, track metrics and delete unsuccessful videos, use most important keywords in 1st 3 words of title, meta tags, etc. How do users find new videos? - search engines, recommendations from friends/family, naviga...

MGT 6311 Final Exam What aspects of a video can be optimized for VSEO? - title, thumbnail, meta tags Give some strategies for VSEO - upload new content regularly, encourage engagement via likes, shares, subscriptions, track metrics and delete unsuccessful videos, use most important keywords in 1st 3 words of title, meta tags, etc. How do users find new videos? - search engines, recommendations from friends/family, navigating to a URL, paid ads/promotions When should the CTA be inc...

Hootsuite Platform Certification Exam, 50 Questions and Correct Answers, With Complete Solution 2024. Which of the following actions can not be done in the Hootsuite Planner? 1 *performing a geo-search rescheduling a post composing a post editing a post In Hootsuite's Promote feature, what are automation triggers used for? 2 *Analyzing the performance of past posts in bulk, in order to recommend candidates for paid promotion. Automatically stopping an advertising campaign that fal...

True or false: Digital advertising has no impact on your organic marketing efforts. - Answer- False Which of the following can digital advertising help you accomplish? - Answer- Get more results in the search engine results pages Organic reach on social media networks like Facebook is: - Answer- Shrinking Which of the following is a reason why advertising was not originally part of the inbound playbook? - Answer- It was seen as intrusive, irrelevant, and unhelpful, wasn't targeted, and...

Reach - represents the number of people, households, or businesses in a target audience exposed to a media vehicle or message schedule at least once during a given time period, which normally consists of four weeks frequency - The average number of times an individual, household, or business within a particular target market is exposed to a particular advertisement within a specified time period— again, usually four weeks cost per thousand (CPM) - the dollar cost of reaching 1,000 member...

What is a pixel custom conversion? a. A cookie that lives on every page of the website to capture data b. A preset list of events on Facebook for common actions people take on its website c. An event that a business can define to collect information about actions taken on its website d. A piece of code written by a business to track actions taken on its website - correct answer An event that a business can define to collect information about actions taken on its website Which two ...

To Maximize audience attention to still images in an add campaign, which Strategy should you use? - Answer- Create a slideshow of the image You want to set a maximum bid amount for individual actions like link clicks and landing page views. What should you create? - Answer- Facebook ad A bank releases a mobile banking app and wants to increase app downloads with its new customers. Which campaign objective should the bank use? - Answer- App Installs Which Facebook solution can help t...

Hootsuite Social Marketing Certification Exam - Questions with Verified Answers Why is it important for social media managers to share insight into the performance of content shared on social media channels with individuals or teams within the organization responsible for creating branded content? these insights can influence new content being created What element of a crisis management plan defines the process that should unfold once an issue or crisis is identified decision tree Which of the...

Hootsuite Social Marketing Certification Exam Question & answers 2024 Update Hootsuite Social Marketing Certification Exam Question & answers 2024 Update 1. Which one of the following is not a use case for the Hootsuite Organizations feature? A) Control off-brand communications B) Plan the content publishing schedule in a calendar format C) Limit access to social network passwords D) Facilitate team collaboration to address customer feedback on social media E) Specify what actions tea...