Csuf mktg 351 Study guides, Class notes & Summaries
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CSUF MKTG 351 EXAM PACKAGE DEAL
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CSUF MKTG 351 Exam 1 Kim Solved 100% Correct!!,CSUF MKTG 351 Exam 1 Kim (CSUF ISDS 351 Exam 1 KIM) Already Graded A+,CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!!,Marketing 351 Exam 1 CSUF Lancellotti,CSUF MKTG 351 Final Exam.
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CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!!
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CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!! 
 
Promotional Mix 
1) advertising 
2) public relations 
3) sales promotions 
4) personal selling 
5) social media 
promotion 
Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response 
promotional strategy 
a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convin...
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CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!!
- Exam (elaborations) • 10 pages • 2023
- Available in package deal
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CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!! 
 
Promotional Mix 
1) advertising 
2) public relations 
3) sales promotions 
4) personal selling 
5) social media 
promotion 
Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response 
promotional strategy 
a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convin...
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CSUF MKTG 351 Exam 1 Kim (CSUF ISDS 351 Exam 1 KIM) Already Graded A+
- Exam (elaborations) • 9 pages • 2024
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CSUF MKTG 351 Exam 1 Kim (CSUF ISDS 351 Exam 1 KIM) Already Graded A+ 
 
marketing 
the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large 
exchange 
people giving up something in order to receive something they would rather have 
production orientation 
a philosophy that focuses on the internal capabilities of the firm rather than on the desires and needs of the mar...
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CSUF MKTG 351 FINAL EXAM| 207 QUESTIONS AND ANSWERS|GUARANTEED SUCCESS
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Importance of services to the economy 
- 55% of all US GDP 
- 10 out of 11 service sectors increased their revenue last year 
- Largest gains from Internet and Broadcasting: Google Facebook, Pandora, Spotify, SiriusM 
--- Interpublic Group - One of the largest 
 
 
 
How services differs from groups 
- Intangible 
- Inseparable 
- Heterogeneous 
- Perishable 
 
 
 
Intangible 
--- Services cannot be touched, seen, tasted, heard, or felt in the same way as goods. Tangible cues are often used to c...
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CSUF MKTG 351 Exam 1 Kim (CSUF ISDS 351 Exam 1 KIM) Already Graded A+
- Exam (elaborations) • 9 pages • 2023
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CSUF MKTG 351 Exam 1 Kim (CSUF ISDS 351 Exam 1 KIM) Already Graded A+ 
 
marketing 
the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large 
exchange 
people giving up something in order to receive something they would rather have 
production orientation 
a philosophy that focuses on the internal capabilities of the firm rather than on the desires and needs of the mar...
-
CSUF MKTG 351 Final Exam Review
- Exam (elaborations) • 11 pages • 2024
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CSUF MKTG 351 Final Exam Review
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CSUF MKTG 351 Exam 1 Kim Questions and Answers Already Passed
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marketing the activity, set of institutions, and processes for creating, communicating, 
delivering, and exchanging offerings that have value for customers, clients, partners, and society 
at large 
exchange people giving up something in order to receive something they would rather have 
production orientation a philosophy that focuses on the internal capabilities of the firm rather 
than on the desires and needs of the marketplace 
sales orientation the ideas that people will buy more goods and...
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CSUF MKTG 351 Final Exam Review 2023 with 100% correct answers
- Exam (elaborations) • 15 pages • 2023
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Promotional Mix - correct answer -1) advertising 
2) public relations 
3) sales promotions 
4) personal selling 
5) social media 
 
promotion - correct answer -Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response 
 
promotional strategy - correct answer -a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convince buyers that the products offer compe...
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CSUF MKTG 351 Exam Questions and Correct Answers
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CSUF MKTG 351 Exam Questions and Correct Answers 
Production Orientation - Answer-A philosphy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace 
 
Sales Orientation - Answer-People will buy more goods and services if aggressive sales techniques are used and that high sales result in high profits 
 
Market Orientation - Answer-Social and economic justification for an organization's existence is the satisfaction of customer wants and ne...
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