Celebrity endorsements Study guides, Class notes & Summaries

2023/2024 PRSA APR Test Questions And Answers (Review again before the test) Rated 100% Correct. You are the VP PR for a Texas nonprofit. You noticed that despite serving many flood victims after Hurricane Katrina, there is an increasing number of news reports alleging that the New Orleans chapter of the American Red Cross' relief efforts involved abuses and missteps. What is the best course of action based on these developments? A. While it's a hot topic, send a news release to local me...

The benefits of pursuing a strategy of social responsibility and corporate citizenship include: The positive impact that such a strategy has on the company's image rating, provided the company spends a meaningful amount on socially responsible activities and such spending is sustained over a multi-year period. If a company's managers If a company's manager wants to succeed in creating a differentiation based on competitive advantage (and a potential cost advantage in achieving this di...

The projected growth in buyer demand for BRANDED athletic footwear is: A) 3-5% annually in North America and Europe-Africa in Years 16-20 and 7-9% annually in Latin America and the Asia Pacific regions in Years 16-20. B) 6-9% annually in all four geographic regions during Years 11-15 and 4-7% annually in all four regions during Years 16-20. C) 5-7% annually in North America during the Year 11-15 periods and 4-6% annually in North America during the Year 16-20 period. D) 10-12% annually...

PRSA APR Test You are the VP PR for a Texas nonprofit. You noticed that despite serving many flood victims after Hurricane Katrina, there is an increasing number of news reports alleging that the New Orleans chapter of the American Red Cross' relief efforts involved abuses and missteps. What is the best course of action based on these developments? A. While it's a hot topic, send a news release to local media outlets, offering a local perspective on how organizations should handle a cri...

The benefits of pursuing a strategy of social responsibility and corporate citizenship include: The positive impact that such a strategy has on the company's image rating, provided the company spends a meaningful amount on socially responsible activities and such spending is sustained over a multi-year period. If a company's managers If a company's manager wants to succeed in creating a differentiation based on competitive advantage (and a potential cost advantage in achieving this...

The projected growth in buyer demand for BRANDED athletic footwear is: A) 3-5% annually in North America and Europe-Africa in Years 16-20 and 7-9% annually in Latin America and the Asia Pacific regions in Years 16-20. B) 6-9% annually in all four geographic regions during Years 11-15 and 4-7% annually in all four regions during Years 16-20. C) 5-7% annually in North America during the Year 11-15 periods and 4-6% annually in North America during the Year 16-20 period. D) 10-12% annually in Eu...

JOMC 486 Final Exam Notes Transformative-Use Test -When a work contains significant transformative elements it is worthy of First Amendment protection and is less likely to interfere with the interests protected by right of publicity -Determining whether a work is transformative involves examining five factors No-Real-Relationship Test -Central question is whether the use of the celebrity's persona is artistically relevant to the defendant's work -If so, the use is protected, so long a...

FBLA Retail Management Review Question and answers 100% correct 2023 Which one of the following is not a personal objective for a retailer? A. status and respect B. self-gratification C. consumer choice D. power and authority - correct answer C People involved in retail sales use e-mail to do which one of the following? A. analyze prices B. promote products C. develop displays D. identify suppliers - correct answer B ____ involves reselling merchandise to customers in the...

You are the VP PR for a Texas nonprofit. You noticed that despite serving many flood victims after Hurricane Katrina, there is an increasing number of news reports alleging that the New Orleans chapter of the American Red Cross' relief efforts involved abuses and missteps. What is the best course of action based on these developments? A. While it's a hot topic, send a news release to local media outlets, offering a local perspective on how organizations should handle a crisis. B. Work w...

PRSA APR Test You are the VP PR for a Texas nonprofit. You noticed that despite serving many flood victims after Hurricane Katrina, there is an increasing number of news reports alleging that the New Orleans chapter of the American Red Cross' relief efforts involved abuses and missteps. What is the best course of action based on these developments? A. While it's a hot topic, send a news release to local media outlets, offering a local perspective on how organizations should handle a cri...