Prestige llc Study guides, Class notes & Summaries

5/18/2020 Chapters 3 and 4 Test: Managerial Marketing OGMT447 * Some questions not yet graded Chapters 3 and 4 Test Due May 23 at 9:59pm Points 100 Questions 40 Available after May 17 at 6am Time Limit 90 Minutes Instructions Attempt History Attempt Time Score LATEST Attempt 1 64 minutes 97.5 out of 100 * Score for this quiz: 97.5 out of 100 * Submitted May 18 at 10:50am This attempt took 64 minutes. This quiz/test consist of 40 questions. You will have two attempts and will be time...

1. What type of strategy consists of geographical pricing, price discounts & allowances, promotional pricing, & differentiated pricing Altered pricing Price adaptation Fixed pricing Regular prices 2. The three guidelines for anticipating management reactions are (1) prior to the crisis during normal day-to day operations, (2) at the moment some event triggers the crisis, & (3) during the crisis situation that triggers the event. These guidelines are the stages for ________. problem-solving ...

STR 581 Week 6 Capstone Final Examination, Part 3 (latest 2022/2023) 1. The ability to meet humanity’s needs without harming future generations is now a top priority in most corporate agenda ethics rules sustainability righteousness 2. This is a historically popular technique through which managers create a quick overview of a company's strategic situation—it is based on achieving a sound fit between internal resources and the external situation. External analysis Value chain anal...

STR 581 Week 6 Capstone Final Examination, Part 3 1. The ability to meet humanity’s needs without harming future generations is now a top priority in most corporate agenda ethics rules sustainability righteousness 2. This is a historically popular technique through which managers create a quick overview of a company's strategic situation—it is based on achieving a sound fit between internal resources and the external situation. External analysis Value chain analysis Internal anal...

1. The concept that some leadership attributes will work in some situations but not in others can be described by the 2. Sam Meyers manages a telemarketing call center. He has 20 employees working for him who are displeased with the way he yells and threatens to terminate them for what they see as small issues. Which kind of power is Sam using to get the job done?3. Which of the following is considered an organizational blueprint, which prescribes the quantity and time frame for when each end p...

Capstone final examination 1. A company that attempts to lead its industry in price and convenience by pursuing a focus on lean and efficient operations is pursuing what strategy? Operational excellence Low-cost leadership Customer intimacy Product leadership 2. One of the ways to change the course of a brand is to modify the product. Under product modification, ________ adds size, weight, materials, supplements, and accessories that expand the product’s performanc...

1. Which component of a marketing audit includes major developments in income, prices, savings, and credit that affect the company? • Technological • Political • Economic • Cultural 2. Marketers must see themselves as benefit providers. For example, when a shopper purchases new shoes, he or she expects the shoes to cover his or her feet and allow him or her to walk unobstructed. This is an example of what level in the consumer-value hierarchy? • Core benefit • Pure tangible product...

1. A company that attempts to lead its industry in price and convenience by pursuing a focus on lean and efficient operations is pursuing what strategy? Operational excellence Low-cost leadership Customer intimacy Product leadership 2. One of the ways to change the course of a brand is to modify the product. Under product modification, ________ adds size, weight, materials, supplements, and accessories that expand the product’s performance, versatility, safety, or convenie...

SET 1 1. Because practical considerations make job tryouts for all candidates infeasible, it is necessary to __________ the relative level of job performance for each candidate on the basis of available information. predict accept assign abandon 2. Some studies indicate the best approach for transformational change may have the chief executive officer create an atmosphere for change but let others decide how to initiate change and begin establishing a vision but carefully set limits for the pro...

1. Which component of a marketing audit includes major developments in income, prices, savings, and credit that affect the company? Technological Political Economic Cultural 2. Marketers must see themselves as benefit providers. For example, when a shopper purchases new shoes, he or she expects the shoes to cover his or her feet and allow him or her to walk unobstructed. This is an example of what level in the consumer-value hierarchy? Core benefit Pure tangible product Basic product Potential b...