Persuasive communications Study guides, Class notes & Summaries

CPCE Exam 160 Questions with Verified Answers 2023 The counseling technique in which the counselor intensifies the client's emotional state in order to help the client understand the irrationality of the emotional reaction is known as - CORRECT ANSWER Paradoxical intention The concepts of "career maturity" has been described and researched most extensively by - CORRECT ANSWER Crites Longitudinal research is rarely conducted in the counseling and development professions primarily due t...

What is *Integrated Marketing Communications (IMC)*? - Answer-Represents the promotion dimension of the four Ps; encompasses a variety of communication disciplines—general advertising, personal selling, sales promotion, public relations, direct marketing, and electronic media—in combination to provide clarity, consistency, and maximum communicative impact. What is *Objective-and-Task Method*? - Answer-An IMC budgeting method that determines the cost required to undertake specific tasks ...

CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!! Promotional Mix 1) advertising 2) public relations 3) sales promotions 4) personal selling 5) social media promotion Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response promotional strategy a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convin...

mobile marketing correct answersthe new world of advertising and IBP; funnels consumers to retail sites and online shopping and purchasing advertising correct answers-a communications process/identified source using paid media to reach a selected audience with a persuasive message Criteria: -paid for -delivered via mass media -attempting persuasion *does not include PSAs (noncommercial) Integrated Brand Promotion correct answersprocess of using a wide range of promotional tools that w...

CSUF MKTG 351 Final Exam Review Questions and Answers 100% Pass Promotional Mix 1) advertising 2) public relations 3) sales promotions 4) personal selling 5) social media promotion Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response promotional strategy a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convince buyers that the prod...

MEJO 137 Ad Exam Latest 2023 Graded A Factors of marketing (4 Ps) Product What you are providing Price Money you ask for product Place Stores, distribution channel Promotion Advertising, PR, personal selling, corporate communications, direct marketing communications Information processing theory AIDA model Model of how individuals process info they are exposed to in order The linear of "transportation" model which is based on a logical and rational process AIDA based on assumption that people...

the research studies presented in class supported the general notion that cigarette advertising: correct answerswas important to brand preference and was not related to overall increases in consumption most people in the US say they like advertising because correct answersadvertising is fun, it helps them with product information, it supports the media they use advertising has been proven of manipulating consumers by "inventing desires" for products they wouldn't want or need otherwise ...

WGU C201 Business Acumen Chapter 11, 12, 13: Marketing Already Passed Marketing The process for discovering unmet customer needs, researching potential markets, producing goods or services to satisfy targeted customers, promoting, pricing, and distributing. The organizational function and set of processes for creating, communicating and delivering value to customers, managing customer relations, advocates ideas or viewpoints and educating others. How does marketing create utility? Creates time,...

Promotion correct answers Short term incentives to bring customers back or have them sign up for the first time (how you communicate to your customer about a product/service) • Ex: bounce back- Papa John's coupons on the pizza box (lead to higher loyalty) Promotion Mix: Goals correct answers • To persuasively communicate customer value and build customer relationships • To deliver a clear, consistent, and compelling message o Ex: Chipotle's integrity • Integrated Marketing Comm...

IAAP CAP EXAM STUDY GUIDE 2023-2024 QUESTIONS AND ANSWERS (GRADED A)IAAP CAP EXAM STUDY GUIDE 2023-2024 QUESTIONS AND ANSWERS (GRADED A)IAAP CAP EXAM STUDY GUIDE 2023-2024 QUESTIONS AND ANSWERS (GRADED A)IAAP CAP EXAM STUDY GUIDE 2023-2024 QUESTIONS AND ANSWERS (GRADED A) VERBAL COMMUNICATION - ANSWER-exchange info through words, listen and understand, speak to be understood. NON-VERBAL COMMUNICATION - ANSWER-communicating without the use of words. PARALANGUAGE - ANSWER-vocal message or...