News relevance Study guides, Class notes & Summaries

What are the benefits of including both traditional and digital marketing activities when creating a marketing campaign? - ANSWER-1. Optimizes for scale and relevance 2. Uses every audience's point of contact When considering entering a new market or cultural community, why is it beneficial to conduct cultural research first? - ANSWER-1. To prevent misconceptions and avoid association with offensive content 2.To adapt the positioning and offer to fit in a global context You are rese...

what makes something news worthy? -ANSWER timeliness, proximity, impact, prominence, oddity, relevance, conflict. golden hour -ANSWER one hour rule for responding to crisis form -ANSWER how the response should be prepared strategy -ANSWER how the response is executed stealing thunder -ANSWER organization reports crisis before news sources, making them seem more credible interim processing -ANSWER how the crisis affects the organization imediately, sometimes need to hire new people...

Mejo 533 Final correct 100%(RATED A) what makes something news worthy? -ANSWER timeliness, proximity, impact, prominence, oddity, relevance, conflict. golden hour -ANSWER one hour rule for responding to crisis form -ANSWER how the response should be prepared strategy -ANSWER how the response is executed stealing thunder -ANSWER organization reports crisis before news sources, making them seem more credible interim processing -ANSWER how the crisis affects the organization imediat...

MGT 6311 Final Exam Questions and Answers Most popular online video content (3, percents) - ANSWER Comedy (39%), Music (31%), News (33%) Videos can cause a ____% increase in organic traffic from search engines - ANSWER 157% Video on landing page can increase conversions by ____% - ANSWER 80% For videos, where should your most important keywords appear? - ANSWER First 3 words of the title For videos, how long in the description do you have to put o...

What are the roadblocks to reaching audiences? Explain why is is a hinderance and could prevent us from reaching our audience?'' 1. Media and info glut: infinite competition; users can choose from such an array of material 2. Hectic lifestyles: audiences today are busier than ever with multiple commitments to work, family, and leisure. 3. Diversity of audiences: society increasingly diverse; media writers work to keep up with changes in audience as well as audience needs/interests 4. Unfri...

Agenda Setting Theory : if a news item is covered frequently and prominently, the audience will regard the issue as more important. How messages in the news media order what we think about. Cultivation Theory : The process by which media shape our view of the world and cultivate our widely shared conceptions of reality. How the media over time encourage particular worldviews in us through the "common symbolic environment"of television and movies. Media Effects : Bullet Theory ...

Intermediate Accounting Exam #1 Questions With 100% Correct Answers providers of financial information - answerprofit oriented companies, not for profit entities, households external users of financial information - answerinvestors, creditors, employees, banks, labor unions, customers, suppliers, gov regulatory agencies conceptual framework - answerunderlying structure for the development of accounting standards GAAP - answergenerally accepted accounting principles- body of accounting st...

COM 3702 PORTFOLIO EXAM TABLE OF CONTENTS 1 INTRODUCTION 4 2 MEDIA POLICY AND REGULATION 5 2.1 The nature of media and communication policy 5 2.1.1 Identification of the problem 5 2.1.2 Policy development 5 2.1.3 Decision-making 6 2.1.4 Implementation of the policy 6 2.1.5 Evaluation of the policy 7 3 MEDIA MANAGEMENT 8 3.1 Strategic media management – Market Research 8 4 REPRESENTATION 10 4.1 News as representation 10 4.1.1 Intensity or threshold 10 4.1.2 Cultural proximity or ...

3 Essential Characteristics of Accounting 1. identification, measurement, and communication of financial information about 2. economic entities to 3. interested parties Financial Accounting process of preparing financial reports for use by the internal and external users Brainpower Read More Previous Play Next Rewind 10 seconds Move forward 10 seconds Unmute 0:01 / 0:15 Full screen Managerial Accounting process of identifying, measuring, analyzing, and communicat...

MGT 6311 Digital Marketing Exam What are the three most popular forms of video content? - Answer - Comedy - Music - News Annotation - Answer A comment or instruction added as text on a Youtube video (phased out in 2017) Three things captions do - Answer - labels a scene - identifies a location or person - narrates dialogue onscreen Types of captions - Answer open and closed Embedding - Answer Taking video from an online video provider and posting it elsewhere on the web Google AdWord...