Mktg525 discussion Study guides, Class notes & Summaries

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MKTG 525 Week 2 Discussion; Consumer and Business Buyer Behavior
  • MKTG 525 Week 2 Discussion; Consumer and Business Buyer Behavior

  • Other • 3 pages • 2021
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  • Explain how marketing intelligence differs from marketing research. Which is more valuable to a company? Why? Give an example in your answer.
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MKTG 525 Week 3 Discussion; Branding, Segmentation, and the Product Life Cycle
  • MKTG 525 Week 3 Discussion; Branding, Segmentation, and the Product Life Cycle

  • Other • 3 pages • 2021
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  • Why have companies moved away from mass marketing and toward target marketing?
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