Brand loyalty Study guides, Class notes & Summaries
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WGU C201 Study Set Latest 2022 Already Graded A
- Exam (elaborations) • 17 pages • 2022
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WGU C201 Study Set Latest 2022 Already Graded A 
Which part of the organizing process aids in effective and efficient progress toward planned goals and often results in changes within the organization? Evaluating results 
What is the result of a company increasing the delegation of authority and the span of control? Increased decision-making authority given to employees 
Which two key elements does an effective organization include? Human interaction Structure 
Why does a line organizational str...
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IB Business and Management SL and HL definitions 2023
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IB Business and Management SL and HL 
definitions 2023 
above-the-line promotion - Answer-a form of promotion that is undertaken by a business 
by paying for communication with consumers, e.g. advertising 
acid test ratio - Answer-liquid assets - current liabilities 
accountability - Answer-the obligation of an individual to account for his or her activities 
and to disclose results in a transparent way 
adverse variance - Answer-exists when the difference between the budgeted and actual 
fi...
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WGU C201 Business Acumen Exam With 100% Correct Answers 2023.
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WGU C201 Business Acumen Exam With 100% Correct Answers 2023. 
Which part of the organizing process aids in effective and efficient progress toward 
planned goals and often results in changes within the organization? - Correct answerEvaluating results 
What is the result of a company increasing the delegation of authority and the span of 
control? - Correct answer-Increased number of direct reports per manager 
Which two key elements does an effective organization include? - Correct answerHuman ...
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NRF Customer service exam study guide_ Questions/Answers 2022-23.
- Other • 16 pages • 2023
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NRF Customer service exam study guide_ Questions/Answers 2022-23. 
 
A good reason for creating an opening for discussion is to: 
 
• Break down the customer's sales resistance 
• Convince the customer how much you know about the product 
• Get to know what the customer wants 
 
A new customer comes into your department, but you are helping another customer. You should: 
 
• Focus all your attention on your current customer 
• Let the new customer wait his turn until you have complet...
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Unit 17 Assignment 1 - Pearson Level 3 Business BTEC
- Essay • 33 pages • 2024
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This assignment was awarded the distinction grade for the Level 3 BTEC Business course by Pearson. 
 
This assignment focuses on ASOS and McDonald's in part 1, and Aldi and Weetabix in part 2. This assignment contains an introduction, conclusion, and reference section, and fully discusses, explains, analyses, and evaluates all the criteria to get a distinction grade. 
 
These criteria that are covered are: 
P1 – The role of digital marketing as an extension of traditional marketing and the ...
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Marketing Capstone Exam 1 2023 with 100% correct answers
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Marketing Capstone Exam 1 Questions & Answers 2023 
 
 
Tactical Targeting - ANSWER-The process of linking value-based segments to corresponding observable and actionable profiles 
 
Observable characteristics of a value-based target market - ANSWER-Behavioral and Demographic 
 
Demographic Factors - ANSWER-- outline the key descriptive characteristics of target customers 
- includes age, gender, income, education, ethnicity, geographic location, employment size 
 
Behavioral Factors - ANSWER-- ...
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COM4805 Assignment 4 2024 EXAM PORTFOLIO Answers/Solutions (Due 17 Jan 2024)
- Other • 28 pages • 2024
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COM4805 Assignment 4 2024 Answers/Solutions (Due 17 Jan 2024) 
 
COM4805 – Examination Portfolio 
Question 1 
Louise van Dyk 
This lecture 
• Basics of Question 1 
• Reading and Resources for Question 1 
• How to approach and answer this question 
• Structure examples 
• Application examples 
Basics of Question 1 
• Question 1: Fields of organisational communication 
– Essay 
– 2000 – 2500 words (5 – 7 pages in 12-point Arial and 1.5 line spacing) 
– 30 marks 
– Assignm...
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MGT 6311: Digital Marketing - Midterm Exam Questions and Correct Answers
- Exam (elaborations) • 17 pages • 2023
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Marketing - ANSWER Creation and satisfaction of demand for a product or service. 
 
Digital Marketing - ANSWER Utilizing the internet and other digital channels to drive demand for products and services 
 
Strategy - ANSWER Set of ideas that outline how a product or brand will meet its objectives 
 
Tactic - ANSWER A specific action or method that contributes to achieving a goal. 
 
Components of GOST strategy - ANSWER Goals 
Objectives 
Strategies 
Tactics 
 
What are the Five Cs? - ANSWER Cust...
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MGT 6311 Midterm Questions And Answers 2022/2023
- Exam (elaborations) • 5 pages • 2022
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Shift in marketing mix - Answer- Reach, effectiveness, and efficiency 
 
goal of marketing - Answer- to create a product/service that sells 
 
GOST hierarchy - Answer- Goals, Objectives(specific metrics), Strategies, tactics aka hierarchy towards achieving goals 
 
5 C's - Answer- Customer, competitors, collaborators, company, context 
 
Customer marketing model - Answer- Awareness 
Interest/Engagement 
Acquisition 
Customer Segmentation 
Customer Retention 
Support/Advocacy 
 
RFM - Answer- re...
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Test Bank for CB 9th Edition by Barry J. Babin
- Exam (elaborations) • 1117 pages • 2022
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Test Bank for CB 9th Edition by Barry J. Babin, Eric Harris. ISBN-13: 8205 
 
Full Chapters test bank includes Multiple Choice questions with answers, True False. 
 
Contents 
Chapter 1: What Is CB and Why Should I Care? 
1-1: Consumption and Consumer Behavior 
1-2: The Ways in Which Consumers Are Treated 
1-3: The CB Field’s Role in Business, Society, and for Consumers 
1-4: Different Approaches to Studying Consumer Behavior 
1-5: Consumer Behavior Is Dynamic 
Chapter 2: Value and the Consume...
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