M: Marketing Study guides, Class notes & Summaries
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RRLLB81 Assignment 2 (QUALITY ANSWERS) Semester 2 2024
- Exam (elaborations) • 79 pages • 2024
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This document contains workings, explanations and solutions to the RRLLB81 Assignment 2 (QUALITY ANSWERS) Semester 2 2024. For assistance whats-app us on 0.6.8..8.1.2..0.9.3.4... LIABILITY INSURANCE IN SOUTH AFRICAN LAW AS A COMPLEX FORM OF 
INDEMNITY INSURANCE 
Background 
There are several classifications of insurance; the most common is the distinction between 
indemnity insurance (also referred to as non-life insurance) and non-indemnity insurance 
(also referred to as life insurance). With ...
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INF3708 Assignment 3 (COMPLETE ANSWERS) 2024 - DUE 29 July 2024
- Exam (elaborations) • 19 pages • 2024
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INF3708 Assignment 3 (COMPLETE ANSWERS) 2024 - DUE 29 July 2024 ; 100% TRUSTED Complete, trusted solutions and explanations. For assistance, Whats-App 0.6.7-1.7.1-1.7.3.9. Ensure your success with us ... Case 
After Sarita Chatterjee graduated with a BSc in Information Systems from the University of South Africa, she was appointed as a Business Analyst at Culinary Bargain. Culinary Bargain sells coupons for use at popular South African restaurants and earns a 25% commission on each sale. For ex...
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Solution Manual for Marketing 20th Edition by William M. Pride, O. C. Ferrell
- Exam (elaborations) • 478 pages • 2023
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Solution Manual for Marketing 20th Edition by William M. Pride, O. C. Ferrell
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Test Bank for Marketing, 20th Edition, William M. Pride, O. C. Ferrell
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Test Bank for Marketing, 20th Edition, William M. Pride, O. C. Ferrell 
 
 
True / False 
 
1. Marketing consists primarily of selling and advertising. 
 	a. 	True 
 	b. 	False 
ANSWER: 	False 
 
 
2. The broadest and simplest definition of marketing states that it is the development and efficient distribution of products for consumer segments. 
 	a. 	True 
 	b. 	False 
ANSWER: 	False 
 
 
3. Customers are the focal point of all marketing activities. 
 	a. 	True 
 	b. 	False 
ANSWER: 	Tru...
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Summary articles week 1 Managing Customer Experience and Value
- Summary • 11 pages • 2024
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Summary of the 4 articles of week 1 of MCEV, for RUG-students. 
 
The summarized articles are: 
Haenlein, M. (2017), How to date your clients in the 21st century: Challenges in managing customer relationships in today’s world, Business Horizons, 60 (5), 577-586. 
Lemon, K. N., & Verhoef, P. C. (2016). Understanding customer experience throughout the customer journey. Journal of Marketing, 80(6), 69-96 
Oblander, E.S., S. Gupta, C.F. Mela, R.S. Winer, and D.R. Lehmann (2020), The past, present ...
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Summary articles week 5 Managing Customer Experience and Value
- Summary • 9 pages • 2024
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Summary of the 3 articles of week 5 of MCEV, for RUG-students. 
The summarized articles are: 
Pansari, A. and V. Kumar (2017), Customer engagement: the construct, antecedents, and consequences, Journal of the Academy of Marketing Science, 45 (3), 294-311. 
Van Doorn, J., Lemon, K. N., Mittal, V., Nass, S., Pick, D., Pirner, P., & Verhoef, P. C. (2010). Customer engagement behavior: Theoretical foundations and research directions. Journal of Service Research, 13(3), 253-266. 
Beckers, S. F. M.,...
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Foundations of Business 6th Edition by Robert J. Hughes, William M. Pride and Jack R. Kapoor-Test Bank
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Test Bank for Foundations of Business 6th Edition by Robert J. Hughes, William M. Pride and Jack R. Kapoor. Table of Contents: Part I: THE ENVIRONMENT OF BUSINESS.1. Exploring the World of Business and Economics.2. Ethics and Social Responsibility in Business.3. Global Business.Part II: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP.4. Choosing a Form of Business Ownership.5. Small Business, Entrepreneurship, and Franchises.Part III: MANAGEMENT AND ORGANIZATION.6. Understanding the Management Process.7...
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DM Pro + AMA: Intro to Digital Marketing || with 100% Errorless Solutions
- Exam (elaborations) • 28 pages • 2024
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Digital Marketing correct answers the use of new media or digital technology to achieve marketing and business goals 
 
Outbound Marketing correct answers "push" marketing- tries to reach consumers through general media advertising as well as through in-person contact 
 
Drive Product Recall correct answers an outbound marketing goal to achieve product repetition, reaching a larger audience and driving memorable experiences 
 
Inbound Marketing correct answers "pull" marketing- drawing in po...
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RRLLB81 ASSIGNMENT 02 SEMESTER 02 ANSWERS DUE 26 SEPTEMBER 2024( ALL 3 MERCANTILE LAW TOPICS)
- Exam (elaborations) • 66 pages • 2024
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RRLLB81 ASSIGNMENT 02 SEMESTER 02 ANSWERS DUE 26 SEPTEMBER 2024 
 
MERCANTILE LAW 
TOPIC 1: INSURANCE LAW 
LIABILITY INSURANCE IN SOUTH AFRICAN LAW AS A COMPLEX FORM OF 
INDEMNITY INSURANCE 
Background 
There are several classifications of insurance; the most common is the distinction between 
indemnity insurance (also referred to as non-life insurance) and non-indemnity insurance 
(also referred to as life insurance). With indemnity insurance, the insurer indemnifies the 
insured for loss or da...
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INF3708 Assignment 3 (DETAILED ANSWERS)2024 - DISTINCTION GUARANTEED
- Exam (elaborations) • 17 pages • 2024
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INF3708 Assignment 3 (DETAILED ANSWERS)2024 - DISTINCTION GUARANTEED - DISTINCTION GUARANTEED - DISTINCTION GUARANTEED Answers, guidelines, workings and references ... Case 
After Sarita Chatterjee graduated with a BSc in Information Systems from the University of South Africa, she was appointed as a Business Analyst at Culinary Bargain. Culinary Bargain sells coupons for use at popular South African restaurants and earns a 25% commission on each sale. For example, if Culinary Bargain sells a R2...
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