Consumer Behaviour Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about Consumer Behaviour? On this page you'll find 1511 study documents about Consumer Behaviour.
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TEST BANK for Consumer Behaviour: Canadian Edition 2019 by Tatiana Levit, Isabelle Szmigin, and Maria Piacentini . ISBN-10 : 0199029075. 12 Chapters. (Complete Download).
- Other • 156 pages • 2023
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TEST BANK for Consumer Behaviour: Canadian Edition 2019 by Tatiana Levit, Isabelle Szmigin, and Maria Piacentini . ISBN-10 : 5. 12 Chapters. (Complete Download). TABLE OF CONTENTS CHAPTER 1 Introduction to Consumer Behaviour and the History of Consumption Page : 14 CHAPTER 2 Contemporary Perspectives on Consumer Behaviour Page : 27 CHAPTER 3 The Perceptual Process Page : 40 CHAPTER 4 Learning and Memory Page : 53 CHAPTER 5 Personality, Self, and Motivation Page : 66 CHAPTER 6 Attit...
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Overview of Key terms and Concepts Consumer Behaviour ch1-10 +17 (book)
- Summary • 24 pages • 2023
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This is an overview (in table form) of all the key terms (with explanations) and most important concepts of Chapters 1-10 + 17 from the book 'Consumer Behavior' by Hoyer, Macinnes, and Pieters (7th edition), used for the course Consumer Behaviour 2023/2024 (Radboud University).
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MSc UvA Business Administration - Consumer Behaviour (6314M0159Y) [LECTURES & KNOWLEDGE CLIPS]
- Summary • 61 pages • 2024
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Notes of all the compulsory lectures and knowledge clips of the course Consumer Behaviour/Consumer Behavior, (6314M0159Y). This is a mandatory course for both tracks, Digital Marketing and Consumer Marketing. Both are specialisation tracks of the MSc Business Administration at University of Amsterdam (UvA). 
 
Includes all the weeks: 1) the psychological core, 2) consumer (ir)rationality, 3) affective and emotional consumer reactions, 4) social influence, 5) consumers and marketing for a 'bette...
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Consumer Behaviour - Digital Marketing and Analytics 2023/2024 Summaries
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UvA MSc Business Administration

Digital Marketing: Lecture and tutorial material mentioned by the teacher for the examination. 

Consumer Behaviour: Lecture and Q&A content, exam practice questions, important theories/content, and answers to assigned reading questions.

Please leave a positive rating if satisfied ! :)
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TEST BANK For Consumer Behaviour: Buying, Having, and Being, Canadian Edition, 9th Edition, 2024 by Michael R. Solomon, Verified Chapters 1 - 15, Complete Newest Version
- Exam (elaborations) • 1067 pages • 2024
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TEST BANK For Consumer Behaviour: Buying, Having, and Being, Canadian Edition, 9th Edition, 2024 by Michael R. Solomon, Verified Chapters 1 - 15, Complete Newest Version Consumer Behaviour: Buying, Having, and Being, Canadian Edition, 9th Edition pdf Consumer Behaviour: Buying, Having, and Being, Canadian Edition, 9th Edition ebook Consumer Behaviour: Buying, Having, and Being, Canadian Edition, 9th Edition download TEST BANK For Consumer Behaviour: Buying, Having, and Being, Canadian Edition, 9...
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MNM2605 Consumer Behaviour - Assignment 4 - MW Motors Case Study
- Essay • 12 pages • 2022
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This assignment is about the case study of MW-Motors and how they have adapted their brand to satisfy their expanding consumer base. In this assignment we discuss the process Winnie will go through to make a decision about her purchase as well as establish the different trends that develops in consumer behaviour.
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Consumer Behaviour Buying, Having, and Being, 8th Canadian Edition, 8e Michael Solomon, Katherine White, Darren Dahl (Solution Manual)
- Exam (elaborations) • 251 pages • 2023
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Consumer Behaviour Buying, Having, and Being, 8th Canadian Edition, 8e Michael Solomon, Katherine White, Darren Dahl (Solution Manual) 
 
Consumer Behaviour Buying, Having, and Being, 8th Canadian Edition, 8e Michael Solomon, Katherine White, Darren Dahl (Solution Manual)
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Summary: Consumer Behaviour
- Summary • 84 pages • 2024
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Summary of consumer behaviour
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Samenvatting consumer behaviour
- Summary • 47 pages • 2024
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Contents slides + lecture notes. I got a 14/20 using this.
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Samenvatting Consumer Behaviour, ISBN: 9780198862567 Consument en Marketing (323623-B-6), Hoofdstuk 1 t/m 12
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Samenvatting voor het vak Consument en Marketing (323623-B-6). Het bevat de hoofdstukken 1 t/m 12 uit het boek Consumer Behaviour 3rd Edition Isabelle Szmigin en Maria Piacentini. ISBN: 9780198862567.
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