Customer and Marketing Analytics
Vrije Universiteit Amsterdam (VU)
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MSc Marketing Period 1: CM & CMA
- Package deal • 2 items • 2023
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Consumer Marketing & Customer and Marketing Analytics
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Customer and Marketing Analytics (E_MKT_CMA) lecture notes + video tutorials
- Summary • 53 pages • 2023 Popular
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This is a summary of all the lectures for the course CMA at the VU
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ALL lectures for Customer and Marketing Analytics
- Class notes • 44 pages • 2022
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ALL the lectures of the course Customer and Marketing Analytics in one document. Including a lot of sample exam questions! Ready for you to rock your exam! :)
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Consumer marketing and customer and marketing analytics lecture summaries
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This bundle contains both in-depth lecture summaries of the two courses consumer marketing and customer & marketing analytics of the Master marketing at the VU.
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Customer and marketing analytics - Summary of all the lectures 2021
- Summary • 96 pages • 2022
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This document contains a summary of all the lectures of the course customer and marketing analytics from the Master Marketing at the VU. The steps used in SPSS that are discussed in class are included in this summary.
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Lecture 1 and 2 of Customer and Marketing Analytics
- Class notes • 9 pages • 2022
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Lecture 1 and 2 of Customer and Marketing Analytics, all the information needed for the first exam of the basic skills for SPSS.
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Summary Customer And Marketing Analytics (E_MKT_CMA)
- Summary • 28 pages • 2022
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This summary contains all the information required for the Customer and Marketing Analytics exam. Includes sample exam questions including answers.
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Lectures
- Summary • 38 pages • 2022
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All lecture notes including clarification
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Summary Customer and Marketing Analytics
- Summary • 19 pages • 2020
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This summary was created for the Customer and Marketing Analytics course. On the other hand, you can also use this summary if you want to learn the following topics:
- Factor Analysis
- Perceptual maps
- Regression analyses
- Conjoint analysis
- Other SPSS and statistics interpretations. 


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Customer and Marketing Analytics - SPSS - Lecture Addition - 2019 - Vrije Universiteit
- Summary • 27 pages • 2020
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- $7.17
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This document serves as an addition to the lecture summary of customer and marketing analytics from the academic year 2019/2020. It includes a detailed summary of the steps discussed in class for the program SPSS. The document is especially helpful for students not too familiar with SPSS.
Grade achieved through this summary and the lecture summary: 9.2 (It is advised to buy the bundle)
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