MNM2601 Marketing Management
University of South Africa (Unisa)
Page 2 out of 29 results
Sort by
-
The Marketing Environment Summary Notes
- Summary • 27 pages • 2023
-
- $3.44
- + learn more
CONTENTS: 
Introduction 
The Enterprise and the Environment 
Marketing Defined from a Micro and a Macro Perspective 
The Marketing Environment 
The Micro Environment 
The Market Environment 
The Macro Environment 
Profit and Non-profit Organisations 
Environmental Scanning and Forecasting
-
MNM2601 - Market Targeting Summary Notes
- Summary • 13 pages • 2023
-
- $3.15
- + learn more
LEARNING OUTCOMES 
On completion of this study unit you should be able to: 
Explain what is meant by the term "target marketing" 
Suggest factors that should be considered when selecting a target 
market 
Explain the concept of product positioning 
Discuss the positioning process 
Describe the positioning methods that marketers can pursue in 
practice
-
MNM2601 - Marketing Research Summary Notes
- Summary • 12 pages • 2023
-
- $3.15
- + learn more
LEARNING OBJECTIVES 
After completing this study unit you should be able to: 
Explain the importance of information to the company and its 
understanding of the market place. 
Outline the steps in the marketing research process.
-
MNM- Integrated Marketing Summary
- Summary • 10 pages • 2023
-
- $3.15
- + learn more
Learning outcomes: 
After completing this study unit you should be able to: 
Demonstrate an understanding of all the activities involved in 
integrated marketing
-
MNM2601 - The Marketing Environment Summary notes
- Summary • 9 pages • 2023
-
- $3.15
- + learn more
LEARNING OUTCOMES 
Learners should be able to: 
Explain the composition and functioning of the marketing 
environment 
Illustrate the effect of the microenvironment on an organisation 
Illustrate the effect of the market environment on an organisation 
Illustrate the effect of the macro-environment of an organisation 
Conduct a SWOT analysis for an organisation
As you read this, a fellow student has made another $4.70
-
MNM2601 - Marketing Information Summary notes
- Summary • 8 pages • 2023
-
- $3.15
- + learn more
LEARNING OUTCOMES 
Learners should be able to: 
Explain the information needed by marketing management in 
order to make effective decisions. 
Explain the components of a marketing information system and 
the interaction between these components. 
Illustrate the use of marketing research 
Explain the meaning of market potential sales forecasting and the 
methods to carry these out
-
MNM2601 - Orientation to Markets Summary notes
- Summary • 6 pages • 2023
-
- $3.15
- + learn more
LEARNING OUTCOMES: 
After studying this unit you will be able to explain: 
 Orientation to markets 
 Production orientation 
 Sales orientation 
 Marketing orientation (pure marketing concept) 
 Societal marketing orientation 
 Relationship marketing
-
MNM2601 - Market Potential & Sales Forecasting Summary notes
- Summary • 5 pages • 2023
-
- $3.15
- + learn more
LEARNING OUTCOMES 
After studying this unit you should be able to identify the following: 
Market potential and sales forecasting 
Market and sales potential 
Market and sales forecasting
-
MNM2601
- Other • 13 pages • 2022
-
- $2.86
- + learn more
All needed information, tips, Q&As, exam prep, summaries 
 
I sell documents at a much lower price because I understand what it is like to be a student. 
 
I can also help you with books for modules. 
 
6
-
MNM2601 Summarised Study Notes
- Summary • 46 pages • 2020
-
- $2.86
- + learn more
Latest exam pack summarized notes for exam preparation. Whatsapp 067 171 1739 for assistance. All the best on your exams!!
How did he do that? By selling his study resources on Stuvia. Try it yourself! Discover all about earning on Stuvia