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Test Bank for Advertising, Promotion, and other aspects of Integrated Marketing Communications, 10th Edition, J. Craig Andrews, Terence A. Shimp
- Exam (elaborations) • 398 pages • 2024
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- $24.99
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Test Bank for Advertising, Promotion, and other aspects of Integrated Marketing Communications, 10th Edition, J. Craig Andrews, Terence A. Shim Test Bank for Advertising, Promotion, and other aspects of Integrated Marketing Communications, 10th Edition, J. Craig Andrews, Terence A. Shim Test Bank for Advertising, Promotion, and other aspects of Integrated Marketing Communications, 10th Edition, J. Craig Andrews, Terence A. Shim
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Integrated Marketing Communications (BUSE2027) (Lecture Notes and Exam)
- Package deal • 8 items • 2024
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- $7.88
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Complete summarised lecture notes for all chapters of the Block 4 marketing module at 2nd year, including a practice exam.

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Sales Promotion and Trade Promotion
- Summary • 6 pages • 2024
- Available in package deal
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- $2.81
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Types of trade promotion, category management, and corporate advertising.
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Overview of IMC
- Summary • 5 pages • 2024
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- $2.81
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Obstacles to Implementing IMC, Promotion Management, Earned Media, and the Five Marketing Concepts.
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Endorsers and Message Appeals in Advertising
- Summary • 4 pages • 2024
- Available in package deal
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- $2.81
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Considerations in the Selection of Endorsers, Q-Score, Kelman’s Source Attributes, and Emotions in Advertising.
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Advertising Management
- Summary • 4 pages • 2024
- Available in package deal
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- $2.81
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The Advertising Management Process, Disinvesting, and Elasticity.
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Public Relations, Word of Mouth, and Sponsorships
- Summary • 4 pages • 2024
- Available in package deal
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- $2.81
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Reactive and proactive marketing public relations, sponsorships, and cause-related marketing.
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Digital Media: Online, Mobile, and App Advertising
- Summary • 4 pages • 2024
- Available in package deal
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- $2.81
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The Online Advertising Process, Types of Ads, and Consumer Privacy.
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Personal Selling
- Summary • 4 pages • 2024
- Available in package deal
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- $2.81
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Modern selling philosophy, and steps in personal selling.
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Traditional Advertising Media
- Summary • 4 pages • 2024
- Available in package deal
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- $2.81
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Newspaper, TV, Radio, and Magazines.