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Practice Exam Consumer Behavior, by Solomon and Michael R. CH1 - 8.
- Exam (elaborations) • 8 pages • 2019
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- $4.42
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This practice exam of the book "Consumer Behavior: Buying, Having, Being" by Solomon & Michael R, questions you about the most important topics of CH1 to CH8. The questions are formulated the same as can be expected during the exam and will help you learn about the most important topics. Meanwhile, the practice exam makes you aware of the silly differences that are hidden within the theories and models. Includes questions and answers.
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Summary Consumer Behavior / Marketing
- Summary • 90 pages • 2019
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- $6.08
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Summary of all summaries of the course consumer behavior (marketing specialization of the premaster).
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Chapter 8 - 'Shampoo Buying: A Bad Hair Day' Case Study
- Case • 2 pages • 2018
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- $4.99
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Chapter 8 Case Study Solution - Shampoo Buying: A "Bad Hair" Day 

Answers the following:

- Describe Cream Silk’s promotion within the context of the multiattribute model

- Will the people who left with the positive attitude purchase the product? What other factors might influence their behavior in addition to this promotion?

1 Page - 380 Words

Consumer Behavior: Buying, Having, and Being - Solomon (11th Edition) 

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Consumer and Marketing Intermediate Test 1 22-2-18
- Summary • 37 pages • 2018
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- $7.13
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This summary is written for the course Consumer and Marketing (formerly Marketing 2). It is a summary for the first interim test (22-2-18). Chapters 2 - 6, 8 from the book are discussed.
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Consumer & Marketing summary - Interim test 2 Chapter 7, 9 & 11
- Summary • 31 pages • 2018
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- $6.63
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This summary contains all the core material and core concepts for the Consumer & Marketing section of chapter 7.9 & 11 (intermediate test 2)
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Full summary Consumer and Marketing Intermediate test 1. Chapters 2 through 6 and 8.
- Summary • 40 pages • 2018
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- $6.63
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The complete summary of chapters 2 to 6 8, for the first intermediate test of Consumer & Marketing. Clear summary with all concepts and models.
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Consumer Marketing Midterm 1 2018 - Terminology & summary
- Summary • 16 pages • 2018
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- $3.31
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Consumer Marketing Midterm 1 2018 - Terminology & summary
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Intro, consumer and social well-being, perception, learning & memory
- Class notes • 14 pages • 2017
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- $7.49
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This is a detailed note bank for the introductory chapters of consumer behavior concepts. Introductions, social well-being, consumer perception vs. reality, and learning & memory are all covered.
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Decision making, buying using & disposing, groups & social media
- Class notes • 8 pages • 2017
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- $7.49
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This is a detailed note bank of consumer behavior concepts.
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Consumer Behavior Solomon - Hoofdstuk 6 Learning and Memory
- Summary • 5 pages • 2016
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- $3.31
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Samenvatting Consumer Behavior Solomon Hoofdstuk 6 Learning and Memory
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