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Class notes Introduction to Consumer Behaviour (EDB20203) Consumer Behavior
- Class notes • 5 pages • 2021
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This is a lecture notes for the first topic of Consumer Behaviour subject. Students will find infographic to summarise the points. There are also QR that link to relevant YouTube video to strengthen the points.
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CONSUMER BEHAVIOR: BUYING, HAVING, BEING.
- Summary • 98 pages • 2020
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English summary of Consumer behavior IMM second year 6th edition
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perception, sensory marketing
- Summary • 10 pages • 2021
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In this chapter, we cover about how marketers can influence consumer positive perception towards the brand. We also will cover on sensory marketing - influencing consumers senses through stimuli, and also on semiotic symbols. 
 
This note is accompanied with sample poster ads, and QR code that link you to YouTube video so you can better understand the topic.
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Consumer Behaviour summaries Chapter 1,3,4,6-11,14
- Summary • 54 pages • 2019
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Detailed summaries of the relevant chapters for the IMM Consumer behaviour exam!
Chapter 1,3,4,6-11,14
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Summary (Entire Course): CM2062 Consumer Behaviour & Marketing Action
- Summary • 73 pages • 2019
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A full summary of the course CM2062 Consumer Behaviour & Marketing Action, including all chapters required for reading from Solomon (2017), articles and all lecture notes (examples included).
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Practice Exam Consumer Behavior, by Solomon and Michael R. CH1 - 8.
- Exam (elaborations) • 8 pages • 2019
- Available in package deal
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This practice exam of the book "Consumer Behavior: Buying, Having, Being" by Solomon & Michael R, questions you about the most important topics of CH1 to CH8. The questions are formulated the same as can be expected during the exam and will help you learn about the most important topics. Meanwhile, the practice exam makes you aware of the silly differences that are hidden within the theories and models. Includes questions and answers.
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Summary Consumer Behavior CH1,4,5,6,7,8,9,10. By Solomon & Michael R.
- Summary • 24 pages • 2019
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This extensive, but simply written summary of the book Consumer Behavior will lead you through the topics in a logical way and will help you to understand the topics being discussed. The summary is filled with illustrations that clarify the theories and models per chapter. By reading this summary only, there is no need to read the book in order for you to pass the exam. Good luck!
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Summary Consumer Behavior CH1,4,5,6,7,8,9,10. By Solomon & Michael R.
- Summary • 24 pages • 2019
- Available in package deal
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- $6.67
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This extensive, but simply written summary of the book Consumer Behavior will lead you through the topics in a logical way and will help you to understand the topics being discussed. The summary is filled with illustrations that clarify the theories and models per chapter. By reading this summary only, there is no need to read the book in order for you to pass the exam. Good luck!
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Summary & Practice Exam - Consumer Behavior, by Solomon and Michael
- Package deal • 2 items • 2019
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- $9.46
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This summary and practice exam of the book "Consumer Behavior: Buying, Having, Being" by Solomon & Michael R, explains and questions you about the most important topics of CH1 to CH12. The questions are formulated the same as can be expected during the exam.
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Consumer Behavior & Marketing Actions - Key Concepts
- Study guide • 20 pages • 2019
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- $6.12
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Following the course, this document explains key concept out of the lectures and course literature in a structured manner
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