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D373 Section 2: Lesson 2 Marketing Communications Study Guide Complete Questions with Correct Solutions Latest Update 2025/2026||Already Graded 100% Guaranteed Pass!!! Marketing Communications - ANSWER The various efforts and tools companies use to communicate with customers and prospects, to educate, inform, and entertain. Primary objectives to create awareness, elicit a response, and stimulate demand leading to a purchase Marketing Automation - ANSWER a group of systems and technolo...

MARKETING IN THE DIGITAL ERA D373 WGU OA EXAM (ACTUAL EXAM) WITH CORRECT ACTUAL QUESTIONS AND CORRECTLY WELL DEFINED ANSWERS LATEST ALREADY GRADED A+

Marketing In The Digital Era D373 WGU OA 2025 Certified Questions With Answers

What is marketing? - CORRECT ANSWERThe set of institutions and processes for creating, communicating, delivering, and exchanging offers that have value for customers, clients, partners, and society Marketing Coordinator - CORRECT ANSWEREntry-level marketing position responsible for planning, executing, and managing a variety of functions to deliver value to the customer and the organization (1-3 years). Marketing Director - CORRECT ANSWERMid-level marketing position responsible for plannin...

D373 WGU – PRE TEST STUDY QUESTIONS

D373 WGU - PRE TEST STUDY QUESTIONS

D373 WGU OA MARKETING IN THE DIGITAL ERA

D373 WGU : PA - APPLIES STRATEGIC MARKETING TOOLS AND METHODOLOGIES

What is a brand? - correct answers A name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. Brand promise - correct answers the marketer's vision of what the brand must be and do for consumers. Brand Architecture - correct answers hierarchy of brands within the company; how a brand family is delineated Brand equity - correct answers the ownership a brand has in the marketplace as measured by the value of t...

What is marketing management? - correct answers Marketing management is planning, executing, and managing a variety of functions to deliver value to the customer and the organization. Channel - correct answers where a company sells it products (for example, through a website, retail store, or sales representative) Market Segments - correct answers group of customers by specific characteristics or criteria Market Segmentation Variables (categories) - correct answers 1. demographics 2. p...