MARKETING IN THE DIGITAL ERA D373
WGU OA EXAM (ACTUAL EXAM) WITH
CORRECT ACTUAL QUESTIONS AND
CORRECTLY WELL DEFINED ANSWERS
LATEST 2025 - 2026 ALREADY GRADED A+
What is a decision maker? - ANSWERS-Decision makers are often those that
have the power to make the final purchase decision. They are typically mid-
level or upper management.
What is a gatekeeper? - ANSWERS-Those that control the flow of information
to and from the buying group. They might include administrative or tech
personal.
What is a product? - ANSWERS-What the buyers getting in the exchange with
the seller
What is a core benefit? - ANSWERS-The core benefit represents the
fundamental need met buy the product
,What is a generic product? - ANSWERS-A simplified version of the product
providing only the basic features for functionality. This is also known as the
minimum viable product.
What is an expected product? - ANSWERS-The expected product takes the
generic product up a notch and includes features that most buyers expect
when making a purchase.
What is an augmented product? - ANSWERS-The augmented product includes
additional features when differentiate it from competitors.
Marketing Coordinator - ANSWERS-Entry-level marketing position responsible
for planning, executing, and managing a variety of functions to deliver value
to the customer and the organization (1-3 years).
Marketing Director - ANSWERS-Mid-level marketing position responsible for
planning, executing, and managing a variety of functions to deliver value to
the customer and the organization, with 7-10 years of experience
Vice President - ANSWERS-Senior-level marketing position responsible for
planning, executing, and managing a variety of functions to deliver value to
the customer and the organization, with 11-15 years of experience
Chief Marketing Officer - ANSWERS-Top-level marketing position responsible
for planning, executing, and managing a variety of functions to deliver value
to the customer and the organization, with 20+ years of experience
, Who is responsible for ROI? (return on investments) - ANSWERS-Chief
marketing officer
What is the traditional marketing mix? - ANSWERS-Product, price, place,
promotion
What is the expanded marketing mix? - ANSWERS-Product, price, place,
promotion people,process, physical evidence
Strategy - ANSWERS-Represents what the company intends to do
Execution - ANSWERS-Represents how the company intends to do it
Prospects - ANSWERS-Potential customers who haven't bought from the
company yet
Customers - ANSWERS-People who have bought from the company
Positioning - ANSWERS-The culmination of the products, services, and
experiences that a brand provides to convey value and meet customer wants,
needs, and expectations
Conflict - ANSWERS-Occurs when different companies or competitors have
conflicting goals
Buyer's Journey - ANSWERS-The process a buyer goes through from
recognizing a need or opportunity to making a purchase decision and
evaluating the post-purchase experience
WGU OA EXAM (ACTUAL EXAM) WITH
CORRECT ACTUAL QUESTIONS AND
CORRECTLY WELL DEFINED ANSWERS
LATEST 2025 - 2026 ALREADY GRADED A+
What is a decision maker? - ANSWERS-Decision makers are often those that
have the power to make the final purchase decision. They are typically mid-
level or upper management.
What is a gatekeeper? - ANSWERS-Those that control the flow of information
to and from the buying group. They might include administrative or tech
personal.
What is a product? - ANSWERS-What the buyers getting in the exchange with
the seller
What is a core benefit? - ANSWERS-The core benefit represents the
fundamental need met buy the product
,What is a generic product? - ANSWERS-A simplified version of the product
providing only the basic features for functionality. This is also known as the
minimum viable product.
What is an expected product? - ANSWERS-The expected product takes the
generic product up a notch and includes features that most buyers expect
when making a purchase.
What is an augmented product? - ANSWERS-The augmented product includes
additional features when differentiate it from competitors.
Marketing Coordinator - ANSWERS-Entry-level marketing position responsible
for planning, executing, and managing a variety of functions to deliver value
to the customer and the organization (1-3 years).
Marketing Director - ANSWERS-Mid-level marketing position responsible for
planning, executing, and managing a variety of functions to deliver value to
the customer and the organization, with 7-10 years of experience
Vice President - ANSWERS-Senior-level marketing position responsible for
planning, executing, and managing a variety of functions to deliver value to
the customer and the organization, with 11-15 years of experience
Chief Marketing Officer - ANSWERS-Top-level marketing position responsible
for planning, executing, and managing a variety of functions to deliver value
to the customer and the organization, with 20+ years of experience
, Who is responsible for ROI? (return on investments) - ANSWERS-Chief
marketing officer
What is the traditional marketing mix? - ANSWERS-Product, price, place,
promotion
What is the expanded marketing mix? - ANSWERS-Product, price, place,
promotion people,process, physical evidence
Strategy - ANSWERS-Represents what the company intends to do
Execution - ANSWERS-Represents how the company intends to do it
Prospects - ANSWERS-Potential customers who haven't bought from the
company yet
Customers - ANSWERS-People who have bought from the company
Positioning - ANSWERS-The culmination of the products, services, and
experiences that a brand provides to convey value and meet customer wants,
needs, and expectations
Conflict - ANSWERS-Occurs when different companies or competitors have
conflicting goals
Buyer's Journey - ANSWERS-The process a buyer goes through from
recognizing a need or opportunity to making a purchase decision and
evaluating the post-purchase experience
