Consumer Behavior 8th Edition by Wayne, Deborah Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about Consumer Behavior 8th Edition by Wayne, Deborah? On this page you'll find 2 study documents about Consumer Behavior 8th Edition by Wayne, Deborah.
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Consumer Behavior 8th Edition by Wayne, Deborah MacInnis INSTRUCTOR MANUAL
- Exam (elaborations) • 302 pages • 2024
- $29.99
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INSTRUCTOR MANUAL Consumer Behavior 8th Edition by Wayne D. Hoyer, Deborah J. MacInnis and Rik Pieters TABLE OF CONTENTS Chapter 01— Understanding Consumer Behavior Chapter 02— Motivation, Ability, and Opportunity Chapter 03— Exposure, Attention, Perception, and Comprehension Chapter 04— Memory and Knowledge Chapter 05— Attitudes Based on High Effort Chapter 06— Attitudes Based on Low Effort Chapter 07— Problem Recognition and Information Search Chapter 08— Judgment and...
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Consumer Behavior 8th Edition by Wayne, Deborah MacInnis INSTRUCTOR MANUAL
- Exam (elaborations) • 302 pages • 2024
- $33.65
- + learn more
INSTRUCTOR MANUAL Consumer Behavior 8th Edition by Wayne D. Hoyer, Deborah J. MacInnis and Rik Pieters TABLE OF CONTENTS Chapter 01— Understanding Consumer Behavior Chapter 02— Motivation, Ability, and Opportunity Chapter 03— Exposure, Attention, Perception, and Comprehension Chapter 04— Memory and Knowledge Chapter 05— Attitudes Based on High Effort Chapter 06— Attitudes Based on Low Effort Chapter 07— Problem Recognition and Information Search Chapter 08— Judgment and ...
