BUS OO1 Study guides, Class notes & Summaries
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Contemporary marketing by Boone and Kurtz 17e TestBank Completed Correctly
- Exam (elaborations) • 987 pages • 2022
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Contemporary marketing by Boone and Kurtz 
17e TB 
Contemporary marketing by Boone and Kurtz 17e TestBank Completed Correctly 
Contemporary marketing by Boone and Kurtz 
17e TB1. Information technologies give organizations fast new ways to interact and develop long-term relationships with their 
customers and suppliers. 
a. True 
b. False 
ANSWER: True 
2. Production and marketing of goods and services are two basic functions that create utility. 
a. True 
b. False 
ANSWER: True 
3. Form utility...