- Study guides, Class notes & Summaries

This cheat sheet for BUS 130 – Introduction to Marketing at San José State University offers a concise overview of foundational marketing concepts. It covers the 4 Ps (Product, Price, Place, Promotion), market segmentation, consumer behavior, branding strategies, and the marketing mix. Designed for quick reference, this guide supports students preparing for exams, assignments, or presentations. With verified definitions and strategic examples, it simplifies complex theories into actionable in...

BUS 130 Exam 1 questions and answers graded A+ updatedFeatures of legal environment of business(Pg-18-19) - correct answer 1. Critical thinking skills 2. Legal Literacy 3. an understanding that law is dynamic, not static 4. real- world problems. 5. interdisciplinary nature Natural Law School - correct answer Law is based on what is "correct" Law should be based on morality and ethics Sociological School - correct answer A school of legal thought that views the law as a tool for...

BUS 130 Exam 1 questions and answers Communication is the process of A) transferring information and meaning. B) listening actively. C) writing messages. D) speaking to others. E) none of the above.A Improving your communication skills will enhance your career because A) having great ideas won't help you much, unless you can communicate them effectively. B) the higher you rise in an organization, the more important your communication skills will be. C) you'll n...

Marketing ch 1 - 16 quizzes/Marketing ch 1 - 16 quizzes/Marketing ch 1 - 16 quizzes

BUS 130 Marketing ch 1 - 16 quizzes BUS 130 Marketing ch 1 - 16 quizzes BUS 130 Marketing ch 1 - 16 quizzes BUS 130 Marketing ch 1 - 16 quizzes