Class notes
BUS 130 – Introduction to Marketing (San José State University) | Draft 1 Cheat Sheet | Verified Concepts and Key Terms | 2025–2026 Edition
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This cheat sheet for BUS 130 – Introduction to Marketing at San José State University offers a concise overview of foundational marketing concepts. It covers the 4 Ps (Product, Price, Place, Promotion), market segmentation, consumer behavior, branding strategies, and the marketing mix. Designed for quick reference, this guide supports students preparing for exams, assignments, or presentations. With verified definitions and strategic examples, it simplifies complex theories into actionable insights. Ideal for business majors and marketing enthusiasts seeking clarity and confidence in core marketing principles.
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Institution
BUS 130
Course
BUS 130
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Written for
- Institution
- BUS 130
- Course
- BUS 130
Document information
- Uploaded on
- October 7, 2025
- Number of pages
- 3
- Written in
- 2025/2026
- Type
- Class notes
- Professor(s)
- San jose
- Contains
- All classes
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