BUS 100 Introduction to Business Unit 2 Milestone 2 Final Test Study guides, Class notes & Summaries
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BUS 100 - Introduction to Business Unit 2 Milestone 2 Final Test (Score 21/23)
- Exam (elaborations) • 11 pages • 2021
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Select the item below that illustrates push marketing. 
Developing a television commercial 
Demonstrating a product at a trade show 
Creating an in-store promotion 
Encouraging word of mouth referrals 
CONCEPT 
Push and Pull Marketing 
2 
Select the item below that is a characteristic of holistic marketing. 
Combining different marketing techniques to sell a product 
Implementing targeted marketing programs for green products. 
7/26/2020 Sophia :: Welcome 

Focusing on marketing individual produ...
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