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Test Bank for Marketing, 20th Edition, William M. Pride, O. C. Ferrell
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Test Bank for Marketing, 20th Edition, William M. Pride, O. C. Ferrell True / False 1. Marketing consists primarily of selling and advertising. a. True b. False ANSWER: False 2. The broadest and simplest definition of marketing states that it is the development and efficient distribution of products for consumer segments. a. True b. False ANSWER: False 3. Customers are the focal point of all marketing activities. a. True b. False ANSWER: Tru...
