OBS310

This document summarises Block 2 for OBS310 Highlight the Macro environment with tools such as Porter and PESTLE

The analytic spotlight will be trained on six questions: 1. How well is the company’s present strategy working? 2. What are the company’s most important resources and capabilities, and will they give the company a lasting competitive advantage over rival companies? 3. What are the company’s strengths and weaknesses in relation to the market opportunities and external threats? 4. How do a company’s value chain activities impact cost structure and customer value proposition? 5. Is t...

What we mean by a company’s strategy • The concept of a sustainable competitive advantage • The five most basic strategic approaches for setting a firm apart from rivals and winning a sustainable competitive advantage • That an organisations strategy tends to evolve because of changing circumstances and ongoing efforts by management to improve the strategy • Why it is important for an organization to have a viable business model that outlines its customer value proposition and i...