PROC 5830 Midterm Exam

1. You are considering purchasing a personal computer. What factors would affect your price sensitivity in making the decision? How would those same factors affect the price sensitivity of some personal computer buyers differently? 2. What can a company do to decrease its customer’s price sensitivity? Would all of the customers be likely to react in the same way? 3. Many local rental car agencies rent late model cars at substantially lower prices than national companies such as Hertz or Avis. ...