MKT 101 Quiz 1

MKT 101 Quiz 1 Questions and Answers Marketing and consumer behavior stem from the ________, which maintains that the essence of marketing is satisfying consumers' needs, creating value and retaining customers. A) production concept B) marketing concept C) product concept D) societal concept E) selling concept 2) The process and tools used to study consumer behavior are characterized by the term ________. 2) _______ A) marketing communication B) consumer complexes C) data an...