Consumer Behavior

Provides a breakdown of expectancy theory including motivation, goal-setting theory, and self-efficacy.

Provides notes on family influences in regards to marketing and their role in the decision-making process.

Provides a breakdown of social stratification and different social class system structures and its uses in marketing. Includes socioeconomic determinants of social class.

provides notes on the 3 consumer learning decision-making stages and the 3 contingency factors

Provides an n introduction to personality covering the topics of using personality traits to target markets, the five factor model of personality, Hippocratic personality types and, the relationship between brand image, brand personality, and self-concept

Provides notes regarding the complex and varied family life cycles, including demographic and lifestyles modifications and the changes occurring throughout the life cycle of the family

Provides notes regarding the complex and varied family life cycles. Introduction to demographics and lifestyle modifications and the changes during families evolution

Exam study guide including the topics of subcultural influences, scoial stratification/social class, social groups, and family influences