Marketing 205 (MKT205)
Northern Kentucky University
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Marketing - STP Introduction
- Class notes • 1 pages • 2019
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STP (Segmenting, Targeting, Positioning) are the three most important steps in marketing. Segmentation is dividing a heterogeneous market into homogeneous pieces.
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Marketing - STP Introduction
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STP (Segmenting, Targeting, Positioning) are the three most important steps in marketing. Segmentation is dividing a heterogeneous market into homogeneous pieces.
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And that's how you make extra money
