Public Relations Campains (Jour465)
Ball State University
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PR Campaigns Phases
- Class notes • 15 pages • 2019
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Here is an overview of the strategic planning process presented in the textbook Strategic Planning for Public Relations. The steps are equally applicable to campaign planning in public relations, advertising, and integrated communication. The phases include; formative research, strategy, tactics and evaluative research. These notes were taken in PR Campaigns at Ball state University.
Class notes
PR Campaigns Phases
Last document update:
ago
Here is an overview of the strategic planning process presented in the textbook Strategic Planning for Public Relations. The steps are equally applicable to campaign planning in public relations, advertising, and integrated communication. The phases include; formative research, strategy, tactics and evaluative research. These notes were taken in PR Campaigns at Ball state University.
$8.49
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