Vrije Universiteit Amsterdam (VU) • Msc. Marketing
Latest uploads for Msc. Marketing at Vrije Universiteit Amsterdam (VU). Looking for Msc. Marketing notes at Vrije Universiteit Amsterdam (VU)? We have lots of notes, study guides and study notes available for Msc. Marketing at Vrije Universiteit Amsterdam (VU).
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Courses Msc. Marketing at Vrije Universiteit Amsterdam (VU)
Notes available for the following courses of Msc. Marketing at Vrije Universiteit Amsterdam (VU)
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Academic Knowledge and Skills 3
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Big Data Analytics using GIS 2
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Brand Management E_MKT_BMAN 3
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Branding & advertisement 1
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Branding & Advertising E_MKT_BA 2
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Branding and Advertising BA 25
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Consumer and Marketing Analytics 1
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Consumer Behavior E_EBE3_CBEH 4
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Consumer Marketing E_MKT_CM 36
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Consumer Marketing Analytics E_MKT_CM 2
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Cross-Cultural Consumer Research 1
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Customer and Marketing Analytics E_MKT_CMA 4
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Customer Intelligence VU 2015/2016 1
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Digital Marketing 17
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Digital marketing & metrics 2
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Digital Marketing and Metrics E_EBE3_DMM 3
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Digital Marketing and technology E_MKT_DMT 4
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Experimental research E_MKT_ER 2
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International Product Management 2
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Marketing strategy Mkt_Strat_4.1 23
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Modeling Marketing Data 1
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Quantitative Research Methods E_PM_QUANRM 1
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Retail Management and E-commerce E_MKT_RMEC 4
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Sales & Product Management 1
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Servicesmarketing 1
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Survey Research Methods E_MKT_SRM 5
Popular books Vrije Universiteit Amsterdam (VU) • Msc. Marketing
Alan Wilson, Valarie A. Zeithaml • ISBN 9780077169312
Mark R. Leary • ISBN 9780205197217
Latest notes & summaries Vrije Universiteit Amsterdam (VU) • Msc. Marketing
These are summaries of the mandatory literature/articles of the course Branding & Advertising (BA) for 2019-2020.
- Summary
- • 59 pages's •
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Vrije Universiteit Amsterdam•Branding and Advertising
Preview 4 out of 59 pages
These are summaries of the mandatory literature/articles of the course Branding & Advertising (BA) for 2019-2020.
Summary of mandatory articles Retail management and E-commerce.
- Summary
- • 80 pages's •
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Vrije Universiteit Amsterdam•Retail management and E-commerce
Preview 4 out of 80 pages
Summary of mandatory articles Retail management and E-commerce.
Marketing Strategy - Summary Articles
- Summary
- • 58 pages's •
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Vrije Universiteit Amsterdam•Marketing strategy
Preview 4 out of 58 pages
Marketing Strategy - Summary Articles
Summary obligatory articles Consumer Marketing
- Summary
- • 42 pages's •
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Vrije Universiteit Amsterdam•Consumer Marketing
Preview 4 out of 42 pages
Summary obligatory articles Consumer Marketing
Manual of QGIS for the Big Data Analytics using GIS, previously called GeoMarketing, on the Vrije Universiteit Amsterdam. Comes in really handy if you want to know how to certain things are done. You need to know these actions for the assignment and the practical part of the exam. Also good to download at the beginning of the subject, since this manual may be more clear than the one QGIS provides. Lectures were given by Jaap Boter
- Package deal
- Manual
- • 25 pages's •
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Vrije Universiteit Amsterdam•Big Data Analytics using GIS
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Big Data Analytics - LECTURE NOTES & QGIS MANUAL• By daniquelevering
Preview 2 out of 25 pages
Manual of QGIS for the Big Data Analytics using GIS, previously called GeoMarketing, on the Vrije Universiteit Amsterdam. Comes in really handy if you want to know how to certain things are done. You need to know these actions for the assignment and the practical part of the exam. Also good to download at the beginning of the subject, since this manual may be more clear than the one QGIS provides. Lectures were given by Jaap Boter
Summary of articles. This summary contains the most important articles discussed in the lectures of 2019. Includes: 
1. Fisher (2010): How Important Are Brands? A Cross- Category, Cross-Country Study
2. Keller (1993): Conceptualizing, Measuring, and Managing Customer-Based Brand
Equity
3. Rossiter (2011): Brand positioning: the three-level positioning procedure.
4. Berger (2008): Dogs on the street, Pumas on your feet: how cues in the environment influence product evaluation and choice 
5. Spigg...
- Summary
- • 25 pages's •
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Vrije Universiteit Amsterdam•branding & advertising
Preview 3 out of 25 pages
Summary of articles. This summary contains the most important articles discussed in the lectures of 2019. Includes: 
1. Fisher (2010): How Important Are Brands? A Cross- Category, Cross-Country Study
2. Keller (1993): Conceptualizing, Measuring, and Managing Customer-Based Brand
Equity
3. Rossiter (2011): Brand positioning: the three-level positioning procedure.
4. Berger (2008): Dogs on the street, Pumas on your feet: how cues in the environment influence product evaluation and choice 
5. Spigg...
Includes ALL lectures given by Peeter Verlegh and the guest lectures, compressed into 39 pages (incl. the papers).
- Summary
- • 39 pages's •
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Vrije Universiteit Amsterdam•Branding and Advertising
Preview 4 out of 39 pages
Includes ALL lectures given by Peeter Verlegh and the guest lectures, compressed into 39 pages (incl. the papers).
Notes of the lectures of Branding and Advertising, MSc Marketing Vrije Universiteit.
- Class notes
- • 60 pages's •
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Vrije Universiteit Amsterdam•Branding and Advertising
Preview 6 out of 60 pages
Notes of the lectures of Branding and Advertising, MSc Marketing Vrije Universiteit.
Lecture notes for Big Data Analytics using GIS, previously called GeoMarketing, on the Vrije Universiteit Amsterdam. Including practical manuals with screenshot on how to do stuff in QGIS!!! Lectures were given by Jaap Boter
- Package deal
- Class notes
- • 72 pages's •
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Vrije Universiteit Amsterdam•Big Data Analytics using GIS
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Big Data Analytics - LECTURE NOTES & QGIS MANUAL• By daniquelevering
Preview 6 out of 72 pages
Lecture notes for Big Data Analytics using GIS, previously called GeoMarketing, on the Vrije Universiteit Amsterdam. Including practical manuals with screenshot on how to do stuff in QGIS!!! Lectures were given by Jaap Boter
This is a summary of all the material (articles & lectures) of Branding and Advertising for the MSc Marketing, sorted by lecture. This summary is as short as possible, without leaving important information out, so it contains all the important concepts, theories and studies. Good luck with your exam!
- Summary
- • 35 pages's •
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Vrije Universiteit Amsterdam•Branding and Advertising
Preview 4 out of 35 pages
This is a summary of all the material (articles & lectures) of Branding and Advertising for the MSc Marketing, sorted by lecture. This summary is as short as possible, without leaving important information out, so it contains all the important concepts, theories and studies. Good luck with your exam!