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Essentials in Marketing Communications and Product Experience

Universiteit Twente (UT)

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Summary Kardes, Cline and Cronley - Consumer Behaviour Summary Kardes, Cline and Cronley - Consumer Behaviour

  • Summary Kardes, Cline and Cronley - Consumer Behaviour

  • Summary • 46 pages • 2017
  • Summary of the chapters of the book, only missing chapters 6, 8, and 10.
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