Summary of the lectures, articles, and book from the course Attitudes and Advertising. This summary contains: 1) Chapters 1t/m7 of the book Bob M. Fennis en Wolfgang Stroebe, The Psychology of Advertising, ISBN 3061 2) The following articles - Nisbett, R. E., & Wilson, T. D. (1977). Telling more than we can know: Verbal reports on mental processes. Psychological Review, 84, 231-259. - Schwarz, N. (1999) Self-reports: How the questions shape the answers. American Psychologist, 54, 2, 93-105. -...

A summary of all the lectures and required chapters from the book of Attitudes & Advertsing (Economic Psychology). The book: Bob M. Fennis en Wolfgang Stroebe, The Psychology of Advertising, ISBN 3061 The summarized chapters are: 1 - Setting the stage 4 - How consumers form attitudes towards products 6 - How advertising influences behavior 2 - How consumers acquire and process information from advertising 3 - How advertising affects consumers memory 5 - How consumers yield to advertising 7 - ...

summary of chapters 1-8 from the book the dynamics of persuasion