Rijksuniversiteit Groningen (RUG) • Marketing
Latest uploads for Marketing at Rijksuniversiteit Groningen (RUG). Looking for Marketing notes at Rijksuniversiteit Groningen (RUG)? We have lots of notes, study guides and study notes available for Marketing at Rijksuniversiteit Groningen (RUG).
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Courses Marketing at Rijksuniversiteit Groningen (RUG)
Notes available for the following courses of Marketing at Rijksuniversiteit Groningen (RUG)
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B2B Marketing EBM808B05 1
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B2B Marketing EBM808B05 EBM808B05 1
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Brand & Product Management EBM073A05 2
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Brand & Product Management EBM073A05 EBM073A05 1
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Building Brand for Impact EBM073B05 1
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Consumer psychology EBM074A05 5
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Digital Marketing 1
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EBM192A05 EBM192A05 1
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Franchising EBM046A05 2
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Innovation & Entrepreneurship EBM621A05 2
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Managing Customer Experience and Value EBM075B05 8
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Managing technological change 1
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Marketing and Consumer Well-being EBM192A05 2
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Marketing communication EBM078A05 1
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Marketing research methods EBM080A05 1
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Overheid en Privaatrecht 1
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Retail & Omni-Channel Marketing 1
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Retail & Omnichannel Marketing EBM880B05 4
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Retail Marketing 21
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Strategic Marketing 1
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Strategic Marketing for MSc Marketing EBM081C05 5
Popular books Rijksuniversiteit Groningen (RUG) • Marketing
Naresh K Malhotra, Naresh K. Malhotra • ISBN 9780136094234
Latest notes & summaries Rijksuniversiteit Groningen (RUG) • Marketing
The summary for the Behavioral Decision Making course at the University of Groningen, The Netherlands. All lessons and the material are summarised. With this, I have managed to get a more than sufficient grade myself. Hope this will help you as well!
- Summary
- • 25 pages's •
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Rijksuniversiteit Groningen•Behavioural Decision making
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The summary for the Behavioral Decision Making course at the University of Groningen, The Netherlands. All lessons and the material are summarised. With this, I have managed to get a more than sufficient grade myself. Hope this will help you as well!
A summary of all slides + notes and explanations 
Comments of the lecturer included
- Summary
- • 44 pages's •
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Rijksuniversiteit Groningen•Human Resource Management
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A summary of all slides + notes and explanations 
Comments of the lecturer included
The document includes a summary of all slides as well as comments of the lecturer in Marketing Research for Pre-MSc
- Summary
- • 83 pages's •
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Rijksuniversiteit Groningen•Marketing Research
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The document includes a summary of all slides as well as comments of the lecturer in Marketing Research for Pre-MSc
Clear table in which all lectures and notes are listed below each other.
- Summary
- • 51 pages's •
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Rijksuniversiteit Groningen•Marketing Research
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Clear table in which all lectures and notes are listed below each other.
Summary of all lectures Digital Marketing Analytics (127 pages!!) perfect to use as preparation for the exam.
- Class notes
- • 127 pages's •
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Rijksuniversiteit Groningen•Digital Marketing Analytics
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Summary of all lectures Digital Marketing Analytics (127 pages!!) perfect to use as preparation for the exam.
This document is like a formula sheet for Marketing Research Methods (and statistics & data analysis in general), as it contains all important statistics, formulas, critical values, descriptions and the appropriate analysis types of the course. The document is especially useful for take-home exams, where it can be used as a reference sheet, but it can also be used for memorizing critical values for an exam where open books are not permitted.
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- Summary
- • 4 pages's •
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Rijksuniversiteit Groningen•Marketing Research Methods
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Marketing Research • Naresh K Malhotra, Naresh K. Malhotra• ISBN 9780136094234
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This document is like a formula sheet for Marketing Research Methods (and statistics & data analysis in general), as it contains all important statistics, formulas, critical values, descriptions and the appropriate analysis types of the course. The document is especially useful for take-home exams, where it can be used as a reference sheet, but it can also be used for memorizing critical values for an exam where open books are not permitted.
This is the summary of all regular Marketing Research Methods lectures of the academic year 2019/2020. Being a summary of the lectures, a large amount of screenshots from the lectures is added to provide additional visual clarity on some aspects and concepts.
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- Summary
- • 43 pages's •
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Rijksuniversiteit Groningen•Marketing Research Methods
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Marketing Research • Naresh K Malhotra, Naresh K. Malhotra• ISBN 9780136094234
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This is the summary of all regular Marketing Research Methods lectures of the academic year 2019/2020. Being a summary of the lectures, a large amount of screenshots from the lectures is added to provide additional visual clarity on some aspects and concepts.
Summary of the articles for Retail & Omnichannel Marketing:
Week 1:	
1	Stein, A. & B. Ramaseshan, 2016, "Towards the Identification of Customer Experience Touch Point Elements". Journal of Retailing and Customer Services, vol. 30, pp. 8-19.
	2	Inman, J.J. & H. Nokolova, 2017, "Shopper-Facing Technology: A Retailer Adoption Decision Framework Incorporating Shopper Attitudes and Privacy Concerns". Journal of Retailing, vol. 893, issue 1, 7-28
	3	P.C. Verhoef, P.K. Kannan & J.J. Inman, 2015, ...
- Summary
- • 36 pages's •
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Rijksuniversiteit Groningen•Retail & Omnichannel Marketing
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Summary of the articles for Retail & Omnichannel Marketing:
Week 1:	
1	Stein, A. & B. Ramaseshan, 2016, "Towards the Identification of Customer Experience Touch Point Elements". Journal of Retailing and Customer Services, vol. 30, pp. 8-19.
	2	Inman, J.J. & H. Nokolova, 2017, "Shopper-Facing Technology: A Retailer Adoption Decision Framework Incorporating Shopper Attitudes and Privacy Concerns". Journal of Retailing, vol. 893, issue 1, 7-28
	3	P.C. Verhoef, P.K. Kannan & J.J. Inman, 2015, ...
Summary of the articles and ted-talks for Consumer Psychology:
Week 1:
- Aronson, E, Wilson, T., & Brewer, M. (1998). Experimentation in Social Psychology. The Handbook of Social Psychology 1:99-142. (please pick up at the marketing secretary’s office in the first week of class)
- Iyengar, S. & Lepper, M. (2000). When Choice is Demotivating: Can One Desire Too Much of a Good Thing? Journal of Personality and Social Psychology, 79 (6), 995-1006.
- Barry Schwartz (2006) - 

Week 2:
- Petty, R. E...
- Summary
- • 57 pages's •
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Rijksuniversiteit Groningen•Consumer Psychology
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Summary of the articles and ted-talks for Consumer Psychology:
Week 1:
- Aronson, E, Wilson, T., & Brewer, M. (1998). Experimentation in Social Psychology. The Handbook of Social Psychology 1:99-142. (please pick up at the marketing secretary’s office in the first week of class)
- Iyengar, S. & Lepper, M. (2000). When Choice is Demotivating: Can One Desire Too Much of a Good Thing? Journal of Personality and Social Psychology, 79 (6), 995-1006.
- Barry Schwartz (2006) - 

Week 2:
- Petty, R. E...
Summary of the literature for the exam of the course Marketing and Consumer Well-Being of the master Marketing and Master Business Administration: Health. The summary contains all the articles that are needed to know for the exam.
- Summary
- • 43 pages's •
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Rijksuniversiteit Groningen•Marketing & Consumer Well-being
Preview 4 out of 43 pages
Summary of the literature for the exam of the course Marketing and Consumer Well-Being of the master Marketing and Master Business Administration: Health. The summary contains all the articles that are needed to know for the exam.