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data driven business innovation

Rijksuniversiteit Groningen (RuG)

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New Products Management

New Products Management

C Merle Crawford, C. Anthony Di Benedetto

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  • Summary Crawford & Di Benedetto

  • Summary • 50 pages • 2017
  • Summary of Crawford and Di Benedetto, New Products Management, 11th edition, Mc Graw Hill. I managed to get a 9,4 for the exam by learning this summary.
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