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Summary Strategic Brand Management, International Brand Management (MAN-MMA035A)
- Summary • 56 pages • 2020 Popular
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Summary of H1 through 14 of the book strategic brand management for the course International Brand Management for the master marketing at Radboud University. Chapters are all exam relevant.
This is a useful summary of the Keller Brand Management Book, which helped me get an 8 score in my exam. I hope it will help you!
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Summary Strategic Brand Management global edition
- Summary • 43 pages • 2021 Popular
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The summary is from the book: Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition 
Kevin Lane Keller, Vanitha Swabian 
 
*When you study my summary, you will get a score completed with the least effort 
**** When you get an excellent mark and want the second part of the abstract, get it for free 1 Telegram
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Newest Strategic Brand Management summaries
This is a useful summary of the Keller Brand Management Book, which helped me get an 8 score in my exam. I hope it will help you!
New
-
Summary Strategic Brand Management global edition
- Summary • 43 pages • 2021 New
-
- $5.49
- 3x sold
- + learn more
The summary is from the book: Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition 
Kevin Lane Keller, Vanitha Swabian 
 
*When you study my summary, you will get a score completed with the least effort 
**** When you get an excellent mark and want the second part of the abstract, get it for free 1 Telegram
New
-
Summary Strategic Brand Management, International Brand Management (MAN-MMA035A)
- Summary • 56 pages • 2020 New
-
- $6.57
- 89x sold
- + learn more
Summary of H1 through 14 of the book strategic brand management for the course International Brand Management for the master marketing at Radboud University. Chapters are all exam relevant.
Do you also write study notes yourself? Put them up for sale and earn every time your document is purchased.
Vier verplichte vakken samenvattingen 2019-2020 (blok 1&2).
Zonder het Methodology vak.
Zonder keuzevakken van blok 3.
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International Brand Management: Summary Articles Lectures Chapter 1,7, and 15
- Summary • 78 pages • 2019 New
- Available in package deal
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- $6.81
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Summary of all exam relevant articles and chapters 1, 7, and 15. Notes from lectures and guestlectures also included.
[For the chapters that are not included in this summary, it is indicated which chapter it was in the previous edition of the book]

Book:
Keller, Kevin Lane & Vanitha Swaminathan: Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition, Pearson Education Limited, 2019. ISBN 4969 	ONLY CHAPTER 1, 7, and 15

List of articles:
Goldfarb (2001): Let...
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