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Strategic Brand Management notes (5th edition)
Kevin Lane Keller, Vanitha Swaminathan - ISBN: 9781292314969
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View all 4 notes for Strategic Brand Management, written by Kevin Lane Keller, Vanitha Swaminathan. All Strategic Brand Management notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a Strategic Brand Management summary or other study material that matches your study style perfectly, and studying will be a breeze.
Best selling Strategic Brand Management notes
Summary of H1 through 14 of the book strategic brand management for the course International Brand Management for the master marketing at Radboud University. Chapters are all exam relevant.
- Summary
- • 56 pages •
Summary of H1 through 14 of the book strategic brand management for the course International Brand Management for the master marketing at Radboud University. Chapters are all exam relevant.
Summary of all exam relevant articles and chapters 1, 7, and 15. Notes from lectures and guestlectures also included. [For the chapters that are not included in this summary, it is indicated which chapter it was in the previous edition of the book] Book: Keller, Kevin Lane & Vanitha Swaminathan: Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition, Pearson Education Limited, 2019. ISBN 4969 ONLY CHAPTER 1, 7, and 15 List of articles: Goldfarb (2001): Let...
- Summary
- • 78 pages •
Summary of all exam relevant articles and chapters 1, 7, and 15. Notes from lectures and guestlectures also included. [For the chapters that are not included in this summary, it is indicated which chapter it was in the previous edition of the book] Book: Keller, Kevin Lane & Vanitha Swaminathan: Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition, Pearson Education Limited, 2019. ISBN 4969 ONLY CHAPTER 1, 7, and 15 List of articles: Goldfarb (2001): Let...
This is a useful summary of the Keller Brand Management Book, which helped me get an 8 score in my exam. I hope it will help you!
- Summary
- • 75 pages •
This is a useful summary of the Keller Brand Management Book, which helped me get an 8 score in my exam. I hope it will help you!
The summary is from the book: Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition Kevin Lane Keller, Vanitha Swabian *When you study my summary, you will get a score completed with the least effort **** When you get an excellent mark and want the second part of the abstract, get it for free 1 Telegram
- Summary
- • 43 pages •
The summary is from the book: Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition Kevin Lane Keller, Vanitha Swabian *When you study my summary, you will get a score completed with the least effort **** When you get an excellent mark and want the second part of the abstract, get it for free 1 Telegram
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Newest Strategic Brand Management summaries
Summary of H1 through 14 of the book strategic brand management for the course International Brand Management for the master marketing at Radboud University. Chapters are all exam relevant.
- Summary
- • 56 pages •
Summary of H1 through 14 of the book strategic brand management for the course International Brand Management for the master marketing at Radboud University. Chapters are all exam relevant.
Summary of all exam relevant articles and chapters 1, 7, and 15. Notes from lectures and guestlectures also included. [For the chapters that are not included in this summary, it is indicated which chapter it was in the previous edition of the book] Book: Keller, Kevin Lane & Vanitha Swaminathan: Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition, Pearson Education Limited, 2019. ISBN 4969 ONLY CHAPTER 1, 7, and 15 List of articles: Goldfarb (2001): Let...
- Summary
- • 78 pages •
Summary of all exam relevant articles and chapters 1, 7, and 15. Notes from lectures and guestlectures also included. [For the chapters that are not included in this summary, it is indicated which chapter it was in the previous edition of the book] Book: Keller, Kevin Lane & Vanitha Swaminathan: Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition, Pearson Education Limited, 2019. ISBN 4969 ONLY CHAPTER 1, 7, and 15 List of articles: Goldfarb (2001): Let...
This is a useful summary of the Keller Brand Management Book, which helped me get an 8 score in my exam. I hope it will help you!
- Summary
- • 75 pages •
This is a useful summary of the Keller Brand Management Book, which helped me get an 8 score in my exam. I hope it will help you!
The summary is from the book: Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition Kevin Lane Keller, Vanitha Swabian *When you study my summary, you will get a score completed with the least effort **** When you get an excellent mark and want the second part of the abstract, get it for free 1 Telegram
- Summary
- • 43 pages •
The summary is from the book: Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition Kevin Lane Keller, Vanitha Swabian *When you study my summary, you will get a score completed with the least effort **** When you get an excellent mark and want the second part of the abstract, get it for free 1 Telegram
Do you have documents that match this book? Sell them and earn money with your knowledge!
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